Branding, design thinking, Interface Design, User Experience, Visual design

It’s a website not a candy shop dear www.makaan.com

 

Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review

Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*

Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:

How the site looks? giphy1

How i feel looking at it?

giphy

Candy Shop look:

Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.

Logo:

logo is black which is difficult to read and not visible

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User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or Virtual “experience” is something people remember more than the product. People remember how they “felt”. Many a times i see a lot of sites or for that matter even physical objects put so much effort in making a product or services complicated that the reaction users subconsciously feel is exactly how Deadpool describes in this reaction below!

 

WHYS USERS FEEL THIS WAY?

Let’s see an example!

What i am reviewing today  the tea cup you see below which is  an apt example of putting the user under stress for no reason. There is a considerable amount of effort gone into making this cup a complicated one!

 

12717819_10153949111541882_9022568660752833645_n.jpg

 

It’s what we call a bad execution of #productdesign and lack of #ux sensibilities. The cup is difficult to use. So clearly #user and #usability aspects of #userexperience have been blindly ignored here.

Even though the idea of the amalgamation of a wine glass and a coffee cup seems artistic and exciting but not good in terms of #industrial #design — at Khar Social.

cup-industrial-design

To the designer who took the trouble to make this  cup!

Being a good user experience designer definitely involves creative imagination but it must be an enhanced version that’s not too far from usability if not reality itself. Imagine this the tea is hot, the upper portion occupies 75% of the hot liquid. Holding the cup with one hand is like trying to balance a Pyramid upside down on your finger tip. This might help you feel what i’m trying to convey.

Cheers,

RuthlessUX

 

Reviewing the “shortlist” feature on www.makaan.com web portal.

A potential house seeker is someone who would like to get rid of the burden of house hunting as soon as possible. For that its obvious he compares and analysis options available to him on various sites offering real estate services. One such popular website is www.makaan.com

Being one of the most successful indian sites in real estate offering i have not really seen much progress when it comes to swift user experience and usability on the website.

On reaching the listing page the first thing thats pushed on your face is the cluttered layout. The density of elements is not divided in an easy to digest format and makes you feel claustrophobic in the first go itself. While we go through the listing the if the user is deprived of the option to add any property to its list of favorites. That being said from the listing page onwards the user is actually made to go through the pain of “discovering” the add to favorites or say shortlist property option for any property the user wishes to shortlist. And lets assume somehow if the user stumbles upon the SHORTLIST option on click an irrelevant modal pops open which forces a user to enter details which are completely pointless to be asked at that moment. It would make more sense if they asked this info when the user is trying to get in touch with the seller of the property as the user is more likely to share information at that point and it also builds a sense of credibility as a brand  in the eyes of the user. Some other real estate portals have handled this scenario in a much better way compared to www.makaan.com 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

 

 

 

Reviewing the www.quikr.com website (Add to Favourite Feature)
Apparently even after the the user adds products he likes and might wish to later on re-visit them this feature is handy but unfortunately this feature seems to be working JUST NOT FINE on their site.

There is no such list that allows users to go back and view the saved items. So the purpose of ADD TO FAVOURITE on every product page gets totally irrelevant beyond this point.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

Reviewing the ICICI Bank online website www.icicibank.com

Getting started with the log in section.

Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.

The way the right side vertical menu has been handled is not very pleasant.

The highlight – active – hover functions are not in sync.

If log in section is orange on hover the same pattern must be followed across the vertical menu.

Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.

This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.

Looks like some effort has gone into deliberately making it complicated.

Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.

User Behaviour, User Experience, User Psychology, User Study, UX Philosophy

Is user experience all about users?

To design the best User Experience , pay attention to what users do, not what they say or ask for. Users don’t know what they want. They can only tell us what they don’t want or dislike and this is a universal phenomenon. For example: the audience going for movies can only like or dislike the movie they will never be able to exactly tell how the movie could have been better had the makers done this or that. Its a gamble in a sort of way.

Hence user studies can only aid this much is building a great user experience. Eventually the more empathetic you are towards solving the problem of the users the better are the chances of success in your user experience.

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