Tag Archives: User Psychology

design thinking, Interesting Marketing, Out of the Box, Product Review, User Experience, User Psychology

Durex Brinjal & Indian Food

 

Durex has just announced a launch an eggplant flavored condom.

These all dishes might taste a bit different but have a common ingredient? No points for guessing

 

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What if one fine day they decide to go extremely “Local” what would the brand look like then?

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Idli flavor? Misal flavor? Wada Pav flavor? Im sure our political parties would be more than happy to capitalize on this opportunity and regionalise and communalize the condoms.

Moving on to the Reason :

Durex is using this marketing stunt to promote a condom emoji because durex feels that introducing this emoji will help people talk freely talk about safe sex while chatting.

Currently people improvise on current emojis and icon to talk about the topic and rest is upto your imagination. By which i mean “people currently use brinjal icon for more than the purpose of using brinjal literally”

But simply to break the new “this is all just a marketing stunt and durex is not launching this eggplant condom”. Dear veggies you have been saved from being scared for the rest of your lives.

‘Durex belives launching Condom Emoji will encourage open discussions and raise awareness about the use and importance and hence propagate safe sex and protecting people against sexually transmitted diseases like including HIV and AIDS.

This is a good way to put your message across the and humorous too.

But how would this eventually lead to all that durex wants to achieve is a story of the next level.

 

Cheers

RuthlessUX

 

 

 

 

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design thinking, Industrial Design, Product Review, usability, usability testing, User Experience, User Psychology

Inside a users Brain – When you design products to TEASE and not for EASE

Video

User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or Virtual “experience” is something people remember more than the product. People remember how they “felt”. Many a times i see a lot of sites or for that matter even physical objects put so much effort in making a product or services complicated that the reaction users subconsciously feel is exactly how Deadpool describes in this reaction below!

 

WHYS USERS FEEL THIS WAY?

Let’s see an example!

What i am reviewing today  the tea cup you see below which is  an apt example of putting the user under stress for no reason. There is a considerable amount of effort gone into making this cup a complicated one!

 

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It’s what we call a bad execution of #productdesign and lack of #ux sensibilities. The cup is difficult to use. So clearly #user and #usability aspects of #userexperience have been blindly ignored here.

Even though the idea of the amalgamation of a wine glass and a coffee cup seems artistic and exciting but not good in terms of #industrial #design — at Khar Social.

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To the designer who took the trouble to make this  cup!

Being a good user experience designer definitely involves creative imagination but it must be an enhanced version that’s not too far from usability if not reality itself. Imagine this the tea is hot, the upper portion occupies 75% of the hot liquid. Holding the cup with one hand is like trying to balance a Pyramid upside down on your finger tip. This might help you feel what i’m trying to convey.

Cheers,

RuthlessUX

design thinking, usability, usability testing, User Behaviour, User Experience, user journey

www.makaan.com ux review of “shortlist” feature

Video

 

Reviewing the “shortlist” feature on www.makaan.com web portal.

A potential house seeker is someone who would like to get rid of the burden of house hunting as soon as possible. For that its obvious he compares and analysis options available to him on various sites offering real estate services. One such popular website is www.makaan.com

Being one of the most successful indian sites in real estate offering i have not really seen much progress when it comes to swift user experience and usability on the website.

On reaching the listing page the first thing thats pushed on your face is the cluttered layout. The density of elements is not divided in an easy to digest format and makes you feel claustrophobic in the first go itself. While we go through the listing the if the user is deprived of the option to add any property to its list of favorites. That being said from the listing page onwards the user is actually made to go through the pain of “discovering” the add to favorites or say shortlist property option for any property the user wishes to shortlist. And lets assume somehow if the user stumbles upon the SHORTLIST option on click an irrelevant modal pops open which forces a user to enter details which are completely pointless to be asked at that moment. It would make more sense if they asked this info when the user is trying to get in touch with the seller of the property as the user is more likely to share information at that point and it also builds a sense of credibility as a brand  in the eyes of the user. Some other real estate portals have handled this scenario in a much better way compared to www.makaan.com 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

 

 

design thinking, usability testing, User Behaviour, User Experience, User Experience Review, User Psychology, UX Philosophy, ux review, Video Review

UX Review & Indian Websites

Video

Andy Kucharski-  Chicago

India is now moving ahead with the brilliant  #digitalIndia  campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful  one, the first being the #netneutrality victory!

During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.

A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!

I also managed to collect alot of user feedback on the experience  they hav had using some of these websites.  Posting one of the Video Review i collected from

A Little About the Event:

The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.

Interacting with members of DIETY (Department of Electronics & Information Technology  and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

User Experience, User Experience Review, ux review, Video Review

www.Quikr.com User Experience Review

Video

 

Reviewing the www.quikr.com website (Add to Favourite Feature)
Apparently even after the the user adds products he likes and might wish to later on re-visit them this feature is handy but unfortunately this feature seems to be working JUST NOT FINE on their site.

There is no such list that allows users to go back and view the saved items. So the purpose of ADD TO FAVOURITE on every product page gets totally irrelevant beyond this point.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

design thinking, User Experience, User Experience Review, ux review, Video Review

Reviewing the ICICI Bank Website

Video

Reviewing the ICICI Bank online website www.icicibank.com

Getting started with the log in section.

Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.

The way the right side vertical menu has been handled is not very pleasant.

The highlight – active – hover functions are not in sync.

If log in section is orange on hover the same pattern must be followed across the vertical menu.

Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.

This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.

Looks like some effort has gone into deliberately making it complicated.

Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.