Durex Brinjal & Indian Food

Durex has just announced a launch an eggplant flavored condom. These all dishes might taste a bit different but have … More

Inside a users Brain – When you design products to TEASE and not for EASE

User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or … More

Reviewing the “shortlist” feature on http://www.makaan.com web portal. A potential house seeker is someone who would like to get … More

Andy Kucharski- Chicago India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and … More

I am extremely critical about #designthinking and this was one of the worse design calls i feel a product like #uber could … More

Reviewing the http://www.quikr.com website (Add to Favourite Feature) Apparently even after the the user adds products he likes and … More

Reviewing the ICICI Bank online website http://www.icicibank.com Getting started with the log in section. Its a intuitive user behaviour that … More

To design the best User Experience , pay attention to what users do, not what they say or ask for. Users … More