Google Day which was on Dec 17th 2016, The agenda was overall revolving around the theme of Tech Carnival.
Further Details can be found in the below link:
Further Details can be found in the below link:
Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review
Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*
Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:
Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.
logo is black which is difficult to read and not visible
Entering the door of your office is the first th
ing most of the working class does before they start off and reach their desk for work.
Recently i went to a Networking event at a posh corporate park in Bombay and had a great time. But B
eing the “paying attention to the details” kind of person that i am i figured that this entry door nothing
less than an algebraic equation which i might not have been taught in school.
So many of our doors are designed in a way that send confusing signals. Look at the doors in malls, Washrooms, Coffee Shops, Corporate offices etc.
I’m so sure we have all faced this one situation where we are pushing a door and someone at the opposite ends gets hit on the nose.
And worse is when we are using the revolving doors. There is a 100% possibility of you fumbling with your own-self and feel dis-balanced.
We are habituated instinctively to pull doors that have handles and push doors that are flat or have no handles, so whenever a door does not fit in this regular realm of design, a sign or symbol of help is required. But then again it is not a guarantee that the door will be used as desired by the designer.
What may seem like a clever or minimal design soon seems as a design failure. I very often say “Simple and Minimal does not mean Kill the Utility or Make it Non-User Friendly”
Sometimes we might see handwritten arrows or signs or text indicating direction or action that needs to be taken.
For Eg: Toilet out of order! Yes that’s the sign i mostly see around
At times the stickers are also insufficient to override what those handles are saying.
And sometimes signs alone cannot act as a solution in itself and hence there still must be some way of knowing what action and where it is to be done. Mostly a single word labels fail to signify or rather say build that intuition in a user to take action
Words can be ambiguous when it comes to universal function and understanding. Hence we see Road signs use graphic illustrations. But words and graphics are together are understood much better.
“Doors do not need an instruction manual they should simply be “KISS” – Keep it Simple and Stupid”
And finally when you figure the way the product or item works user has a sense of achievement!
User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or Virtual “experience” is something people remember more than the product. People remember how they “felt”. Many a times i see a lot of sites or for that matter even physical objects put so much effort in making a product or services complicated that the reaction users subconsciously feel is exactly how Deadpool describes in this reaction below!
WHYS USERS FEEL THIS WAY?
Let’s see an example!
What i am reviewing today the tea cup you see below which is an apt example of putting the user under stress for no reason. There is a considerable amount of effort gone into making this cup a complicated one!
It’s what we call a bad execution of #productdesign and lack of #ux sensibilities. The cup is difficult to use. So clearly #user and #usability aspects of #userexperience have been blindly ignored here.
To the designer who took the trouble to make this cup!
Being a good user experience designer definitely involves creative imagination but it must be an enhanced version that’s not too far from usability if not reality itself. Imagine this the tea is hot, the upper portion occupies 75% of the hot liquid. Holding the cup with one hand is like trying to balance a Pyramid upside down on your finger tip. This might help you feel what i’m trying to convey.
India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful one, the first being the #netneutrality victory!
A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!
I also managed to collect alot of user feedback on the experience they hav had using some of these websites. Posting one of the Video Review i collected from
A Little About the Event:
The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.
Interacting with members of DIETY (Department of Electronics & Information Technology and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.
Reviewing the www.quikr.com website (Add to Favourite Feature)
Apparently even after the the user adds products he likes and might wish to later on re-visit them this feature is handy but unfortunately this feature seems to be working JUST NOT FINE on their site.
There is no such list that allows users to go back and view the saved items. So the purpose of ADD TO FAVOURITE on every product page gets totally irrelevant beyond this point.
Reviewing the ICICI Bank online website www.icicibank.com
Getting started with the log in section.
Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.
The way the right side vertical menu has been handled is not very pleasant.
The highlight – active – hover functions are not in sync.
If log in section is orange on hover the same pattern must be followed across the vertical menu.
Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.
This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.
Looks like some effort has gone into deliberately making it complicated.
Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.