Tag Archives: ui

Branding, design thinking, Interface Design, User Experience, Visual design

It’s a website not a candy shop dear www.makaan.com

 

Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review

Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*

Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:

How the site looks? giphy1

How i feel looking at it?

giphy

Candy Shop look:

Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.

Logo:

logo is black which is difficult to read and not visible

Continue reading →

Standard
design thinking, usability testing, User Behaviour, User Experience, User Experience Review, User Psychology, UX Philosophy, ux review, Video Review

UX Review & Indian Websites

Video

Andy Kucharski-  Chicago

India is now moving ahead with the brilliant  #digitalIndia  campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful  one, the first being the #netneutrality victory!

During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.

A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!

I also managed to collect alot of user feedback on the experience  they hav had using some of these websites.  Posting one of the Video Review i collected from

A Little About the Event:

The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.

Interacting with members of DIETY (Department of Electronics & Information Technology  and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

design thinking, User Experience, User Experience Review, ux review, Video Review

Reviewing the ICICI Bank Website

Video

Reviewing the ICICI Bank online website www.icicibank.com

Getting started with the log in section.

Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.

The way the right side vertical menu has been handled is not very pleasant.

The highlight – active – hover functions are not in sync.

If log in section is orange on hover the same pattern must be followed across the vertical menu.

Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.

This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.

Looks like some effort has gone into deliberately making it complicated.

Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.

User Behaviour, User Experience, User Psychology, User Study, UX Philosophy

Is user experience all about users?

To design the best User Experience , pay attention to what users do, not what they say or ask for. Users don’t know what they want. They can only tell us what they don’t want or dislike and this is a universal phenomenon. For example: the audience going for movies can only like or dislike the movie they will never be able to exactly tell how the movie could have been better had the makers done this or that. Its a gamble in a sort of way.

Hence user studies can only aid this much is building a great user experience. Eventually the more empathetic you are towards solving the problem of the users the better are the chances of success in your user experience.

Standard