usability testing, User Experience, UX Mentor, ux review

Mentoring Startups @GoogleDay Mumbai supported by Google. #Gday16

Mentoring some great upcoming start ups curated by Google Business Group Mumbai which is supported by Google.

Google Day which was on Dec 17th 2016, The agenda was overall revolving around the theme of Tech Carnival.

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In the Pic: Mentoring Piconergy Social Enterprise – Clean technology Picoenergy exists to address the pressing issue of energy poverty in rural and urban India.

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Further Details can be found in the below link:

https://gbgmumbai.org/gday16-agenda/

Workshop on Building a Wow Product for HeadStart Mumbai

Conducting a workshop on “Building a WOW product” at SP Jain Institute.

You could download the presentation below.

Building a wow product

>>Click here to Download>>

Leave your feedback in the below form regarding the event.

About the Workshop:

Building a wow product

1. @RuthlessUx “Everything is Designed & Everything is simple. If it ain’t simple enough, It just ain’t designed well enough”.
2. “Building a WOW Product”. Shaheena Attarwala Head of Design | Wigzo Technologies | www.wigzo.com Blogger : www.RuthlessUx.com 8th April | SP Jain Institute, Andheri (W), Mumbai
3. House Rules & Etiquette •  You can survive without your cellphones for a few minutes •  I’m a big fan of interactve, let’s try and wait for logical breaks before we debate, discuss, comment •  So that we don’t talk over others, please indicate that you have something to say
4. I’m Usually Unpopular •  Just a li7le about me •  This is a much larger topic & I will try to do jusFce in 60 minutes •  What I have to say can be construed to be CONTROVERSIAL •  What I have to say is NOT ROCKET SCIENCE •  Simply because Building Usable Products is NOT ROCKET SCIENCE, (despite our best eﬀorts) to cast that impression •  I deal with –  Basics -‐ (usually forgo9en) –  Common Sense -‐ (The Most Uncommon Thing) –  Prudence -‐ (Whatever That Means)
5. Shaheena Attarwala aka @RuthlessUx •  Head of Design at Wigzo Technologies •  Founder PurpleCube Design Studio (2009 -‐ Present) •  Ex -‐ Designer BookMyShow(2009) and Shaadi.com(2012) •  Ex -‐ Co-‐founder & Design Head at Truss Networking (2014) •  UX Blogger at www.RuthlessUx.com @RuthlessUx
6. Building a WOW product ~ Taking WOW decisions
7. UI -‐ Interface Elements UX-‐ How a user gets. from point A to point B.
8. There are a very few known techniques that can precisely and consistently shape a good ux Keep it simple / Relate to things people used to/ Learnt it anecdotally / via Experiment
9. Beauty is secondary
10. UQlity Comes ﬁrst | Beauty is secondary MasochisFc teapot
11. Users resist change Stage changes | Beneﬁcial for your company E.g. Digg did a major UI change and had a massive user exodus. One Week> Digg3.0>DiggApocalypse Timeline changes / Homepage changes
12. Users resist change Fool them slowly rather than quickly
13. Make users feel smart (Salt & Pepper Rule) Don’t hide things in complexity in design.
14. Be Speciﬁc Pick one go with it 1.  Narrow down to your exact target users and focus on doing well there. Make your scope very specific (specifically your first adopters) e.g. Amazon started as an online marketplace for new books. Google was only search. 2.  Building. Just start building. 3.  Speeds up design and development time {Agile} Just get it out there 4.  Guides testing (Collecting data. Get all the data about how your user is using the app and analyze it. ) 5.  Gives marketing individuals early insight into user acquisition strategies 6.  Narrow down number of variables for testing. Simplify. Simplify based off the data you’re collecting. 7.  Saves Money 8.  Keep Vision of Dream separate from NOW. Pick one Go with it! Focus on Now!
15. Top Strategies
16. CupCake a.k.a Be Agile Be Fast and Furious 1.  Build the simplest version that solves a single problem 2.  Get customers for feedback ASAP 3.  Iteration of the product with customer feedback v/s
17. Don’t be a vitamin! Try to solve a Problem Don’t be a nice to have 1.  If you build a vitamin or don’t solve a tier 1 problem, people will use your product but never pay for it. And that will rip you apart. 2.  Solve a tier 1 (or top 3) problem for your potential customers. 3.  HOW? •  Regular feedback from customers •  Conversation rate is trending up over time and your churn/refund rate is trending down •  You have at least 40% product-market fit with existing customers
18. You can’t manage what you don’t measure, Data don’t lie 1.  Determine your top 3 metrics 2.  If you’re “flying blind” then sooner or later you’ll crash into a mountain, without even realizing it’s in front of you. 3.  Track? •  Revenue, AOV and Conversion •  3 primary metrics and 3 secondary metrics, (refund rate/churn, profit etc)
19. User eXperience Keep It Simple and stupid 1.  If you can’t easily explain your products or services to the average person, then they’re probably too complicated. 2.  Every time the user experience is great (and continues to be great over time), that startup’s revenue grows like a weed. Every time it’s confusing, revenue growth is much tougher and in most cases very, very slow.
20. of consumers would be willing to spend more money with a company that provides excellent customer experience. Source: Defaqto h7ps://www.salesforce.com/blog/2013/10/customer-‐service-‐stats-‐55-‐of-‐consumers-‐would-‐pay-‐more-‐for-‐a-‐be7er-‐service-‐experience.html 55%
21. Companies that provided excellent customer experiences v/s Group that wasn’t focused on the customer experience. Between 2007 and 2011, the CX leaders not only outperformed the broader stock market (27% be7er than the S&P 500) but performed 128% be7er than the companies not focused on CX. In fact, the CX laggards’ returns showed a loss of 46.3%. (source) 128% Watermark Consulting compared the stock performance of a group of
22. Mobile conversions and Omni-‐Channel Experience of all mobile searches are goal-oriented and help customers make a decision 45% Source: https://uxplanet.org/why-understanding-customer-experience-makes-you-a-great-ux-designer-73b99c95fb6d
23. User Onboarding 45% of users give up if registration is hard In a Study provided by Adaptive Path, Bank of America conducted research into why they were falling behind their competition. The outcome of this project was a huge success due to a drastic change in usability. Source: https://momentumdesignlab.com/hidden-cost-of-bad-ux/
24. With smartphones becoming ubiquitous, especially among the educated urban upper-middle class Indians, Myntra was betting that its customers would accept the loss of the web option in return for greater user experience
25. Understand Users! Do research! h7ps://www.techinasia.com/ﬂipkart-‐myntra-‐app-‐only-‐disaster h7p://Fmesoﬁndia.indiaFmes.com/business/india-‐business/Flipkart-‐drops-‐its-‐plan-‐to-‐go-‐app-‐only/arFcleshow/49751060.cms h7p://forbesindia.com/arFcle/special/why-‐myntra-‐is-‐going-‐back-‐to-‐its-‐desktop-‐version/43199/1 May 2015 ●  Mobile accounts for 70-80% of e-commerce traffic today. ●  Forcing users to download the app and shutting out rivals. ●  Within 9 months reopened its mobile site
26. Majority of our daily media interacFons are screen based Flipkart is not going completely app-only. It has reintroduced a mobile web option – something it had discontinued in March. 2015 ●  Amazon quickly took advantage. Thanked consumers for making it the most visited ecommerce site in India. ●  Billion Day sale 1. Browsing on the desktop is much more easier than on mobile app 2. Sorting and applying filters may be difficult on app 3. No more choices, you are just trapped 4. Mobile device and mobile internet limitations 5. Competitors are on Multiple platforms, user may switch easily
27. Build -‐ Deﬁne User Journey 1.  User Personas 2.  IdenFfy Journey 3.  Solve Journey problems and errors 4.  IdenFfy loopholes 5.  IdenFfy use cases 6.  IdenFfy dead ends and escape hatch Iterate. Speed is the king
28. User Personas Sketch out what your users are like
29. Stop Thinking! Keep Building! Keep Iterating! Speed is the king! Iteration is the King!
30. Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
31. Majority of our daily media interacQons are screen based Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
32. Computers keep us producQve and informed Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
33. Smartphones keep us connected Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
34. Tablets keep us entertained Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
35. SequenQal -‐ There are two modes of mulQ-‐screening Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
36. Smartphones are the most common starQng place for online acQviQes (Refer Myntra Case Study) Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
37. PCs are most oYen a starQng point for more complex acQviQes Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
38. Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
39. Smartphones allow us to shop at home or on-‐the-‐go Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
40. Spontaneity plays a major role in shopping Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012 Spur-‐of-‐the-‐moment vs. Planned shopping
41. We oYen move from one screen to another while shopping Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
42. Consumers take a mulQ-‐device path to purchase Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
43. SequenQal screening is common & mostly completed within a day Source :Google -‐ The New MulF-‐screen World: Understanding Cross-‐plarorm Consumer Behavior -‐ August 2012
44. People are never going to learn enough. People are never going to be beginners. People will always be learning. -‐  Allan Cooper Make it simple enough. Discoverability is a great tool for learning. Humans are hardwired and naturally intuitive to things that resonate to their gut
45. Why Products fail
46. •  Yahoo Answers, Quora, forums, Google Search •  If there are alternatives to your product that are free, you may have a diﬃcult Fme geung tracFon. •  Most people don’t want to pay if they don’t have to. It may be helpful to oﬀer a freemium service. Google Answers lasted 4 years and 8 months. Google Answers
47. •  Wave is what email would look like if it were invented today. •  Wave didn’t launch as an MVP. It was ﬁlled with lots of features that Google assumed people wanted. •  Complex / took users Fme to understand •  it’s be7er to start small and launch as an MVP. Google Wave lasted 15 months. Google Wave
48. Oscars
49. Questions? @RuthlessUx Shaheena Attarwala RuthlessUX@gmail.com 09892777897 http://www.RuthlessUx.com

design thinking, User Experience, UX Seminar, UX Workshop

UX Workshop for #Startupbootcamp #Fintech

Because playing with #data is no child’s play, Because playing with #data is no child’s play, Conducting an intensive UX Seminar for top 10 selected FinTech startups from across the globe by www.startupbootcamp.org (Startupbootcamp FinTech) which is one of the worlds leading accelerator focused on financial innovation.

RuthlessUX3

It’s important to understand as entrepreneurs the kind of users we are dealing with. And when it comes to numbers the job gets tougher by the hour. Trying to share insights on how data is the key and numbers need to be made chewable and more intuitive so that users don’t get intimidated by the service thats being provided.

RuthlessUX1

RuthlessUX2

Mentoring startups focusing on

Key Focus Areas Like

Blockchain

Advanced Analytics

Mobile Security

Investments & Personal Finance

Payments

Financial Inclusion

Identity & Authentication

P2P Lending

You could checkout the Seminar Content in the below section.

“>https://www.slideshare.net/shaheena_a/slideshelf

Seminar on UX 101 Workshop – Context to Fintech conducted on Friday, March 10 – 2017

Cheers,

http://www.RuthlessUx.com

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design thinking, usability testing, User Behaviour, User Experience, User Experience Review, User Psychology, UX Philosophy, ux review, Video Review

UX Review & Indian Websites

Andy Kucharski- Chicago

India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful one, the first being the #netneutrality victory!

During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.

A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!

I also managed to collect alot of user feedback on the experience they hav had using some of these websites. Posting one of the Video Review i collected from

A Little About the Event:

The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.

Interacting with members of DIETY (Department of Electronics & Information Technology and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

User Experience, User Experience Review, ux review, Video Review

www.Quikr.com User Experience Review

Reviewing the www.quikr.com website (Add to Favourite Feature)
Apparently even after the the user adds products he likes and might wish to later on re-visit them this feature is handy but unfortunately this feature seems to be working JUST NOT FINE on their site.

There is no such list that allows users to go back and view the saved items. So the purpose of ADD TO FAVOURITE on every product page gets totally irrelevant beyond this point.

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

Shaheena Attarwala

UX Strategist and Researcher "Everything is Designed and Everything is simple. If it ain't simple, It just ain't designed well".

Tag Archives: Mumbai

Mentoring Startups @GoogleDay Mumbai supported by Google. #Gday16

Workshop on Building a Wow Product for HeadStart Mumbai

Conducting a workshop on “Building a WOW product” at SP Jain Institute.

Building a wow product

>>Click here to Download>>