Tag Archives: Marketing

Artificial Intelligence, Branding, Machine Learning, User Experience

A video is worth a thousand words

Today as we have less patience and even less time, And with technology advancing in leaps and bounds and marketing becoming more and more dynamic to match upto the consumers needs and demands its more than important today to make sure your message is sent across is the right context to your potential customer and not lost in translation.

Creating a holistic user experience not only involves designing a seamless product but also designing communication thats pleasant and understood in its true form.

Recently at Wigzo Technologies  to serve this purpose we took a call to get an explainer video designed for our business.

 

Wigzo is a Contextual Marketing Platform- Dedicated to Marrying Machine Learning to Marketing. It helps marketers send Smarter Communication in Email or In-App. Which Means changing content in real time using Device, Location, Behaviour, Weather, and History. and build smarter more relevant communications. It means Real Time Personalisation of content in Email and In-App notifications. Marketers

Why do businesses need to put efforts in making right communication channels?

Humans process visual data batter than any other form of data representation. Visualisation works from a human perspective because humans respond and process visual data better than any other type of data.

Human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. 

Source :http://www.t-sciences.com/news/humans-process-visual-data-better

Since we are visual creatures by nature, we can use this skill to enhance data processing and organisational effectiveness.

Explainer videos are a good way to break the ice when it comes to communicating your product to your potential customers, this goes more for B2B businesses where the products directly affect the working & revenue of the businesses.

The most important aspect about communication is to get the message across in a consistent manner no matter where the delivery of the message is.

This also reduces the ambiguity which comes from manual communication. It is also a great way to leave a good recall value of your business in the minds of the people. Not only does an explainer video re-emphasize your brand value but also is a good package that can used in marketing your business. It also creates a good user experience for customers trying to explore and connect with your business.

It can serve as a good first touch point between your potential users and your business.

Cheers,

RuthlessUX

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design thinking, Interesting Marketing, Out of the Box, Product Review, User Experience, User Psychology

Durex Brinjal & Indian Food

 

Durex has just announced a launch an eggplant flavored condom.

These all dishes might taste a bit different but have a common ingredient? No points for guessing

 

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What if one fine day they decide to go extremely “Local” what would the brand look like then?

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Idli flavor? Misal flavor? Wada Pav flavor? Im sure our political parties would be more than happy to capitalize on this opportunity and regionalise and communalize the condoms.

Moving on to the Reason :

Durex is using this marketing stunt to promote a condom emoji because durex feels that introducing this emoji will help people talk freely talk about safe sex while chatting.

Currently people improvise on current emojis and icon to talk about the topic and rest is upto your imagination. By which i mean “people currently use brinjal icon for more than the purpose of using brinjal literally”

But simply to break the new “this is all just a marketing stunt and durex is not launching this eggplant condom”. Dear veggies you have been saved from being scared for the rest of your lives.

‘Durex belives launching Condom Emoji will encourage open discussions and raise awareness about the use and importance and hence propagate safe sex and protecting people against sexually transmitted diseases like including HIV and AIDS.

This is a good way to put your message across the and humorous too.

But how would this eventually lead to all that durex wants to achieve is a story of the next level.

 

Cheers

RuthlessUX

 

 

 

 

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