I am extremely critical about #designthinking and this was one of the worse design calls i feel a product like #uber could have taken. Yes the image above is self explanatory and depicts exactly what i feel.
For everyone who does not know the logo at the extreme right is a symbolic representation of the Indian style toilet.
Change is inevitable and one must always welcome change.
But change should not be FOR THE HECK OF IT. It needs to justify itself. Its better to not make a sequel if its not going to be better that the prequel! As simply put!
I repeat this time and again that how do designers take the liberty to go SO WRONG.
www.uber.com needs to ask itself did it REALLY need a branding change?
I am always resistant when clients come to me with RE-BRANDING demands.
Some of them want it for the heck of it. Some feel just because the competition is doing we want to do it. And some are just bored. What was uber’s excuse i really fail to see.
Besides not like www.airbnb.com gave us any less reasons to troll them with their logo rebranding that #uber decided to join the bandwagon too.
Nevertheless much appreciated disastrous effort!