When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter … More

Amazon.in needs to be a bit more vigilant in their Information Architecture

Right after publishing my previous post highlighting Why are Men wearing Women tights on Flipkart.com , Amazon seems to have doing … More

One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition. … More

Andy Kucharski- Chicago India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and … More

Reviewing the http://www.quikr.com website (Add to Favourite Feature) Apparently even after the the user adds products he likes and … More

Reviewing the ICICI Bank online website http://www.icicibank.com Getting started with the log in section. Its a intuitive user behaviour that … More