Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?
This is one reason why i love to dig down and critique them. You are never short of content here 🙂
In one of my previous articles about linkedin regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.
Right after publishing my previous post highlighting Why are Men wearing Women tights on Flipkart.com , Amazon seems to have doing the same. I spotted this goof-up a month back but was not too bothered to write an entire blog on it but i guess time’s up!
If you are woman trying to search for some track pants or sports wear on www.amazon.in be rest assured to get surprised on how amazon can make women shape shift… umm atleast in their pictures.
Visit Link : http://www.amazon.in/b/ref=sr_aj?node=3405206031&ajr=0
Screen shot below :
The point i am trying to make here is that it is grossing me out. Even if it is unisex brand which they have not mentioned, it doesn’t seem very wise of them to show a man wearing a woman’s sports leggings -that’s if it is a woman’s leggings- on the top three results.
On clicking that option you enter into a world of muscle mania… LOL
Solution: If the brand is unisex write it down there and don’t leave much to my imagination. Also if i as a woman have made my intention clear then you can easily pick the woman’s image and show me rather than scare me about shape shifting.
If that’s not enough you can probably scroll down once and see a much enhanced and detailed version too.
Screen Shit oh sorry Shot below
What’s worse is the suggested purchases is also personalized for men which clearly shows that this gentleman is at the wrong place at the wrong time and probably wrong customers!
One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition.
More often than not i see businesses take this crucial aspect for granted by designing complicated user journeys and more complexed user onboarding process.
However this is not done deliberately but its the lack of understanding their users and gap between what the business goals are and what the user/consumer goals are.
And when there is a wide gap between goals of the business and goals of the user, the result is going no where but south.
User Study / Research : Studying what the end goal of the user is. For eg in this form the form the user wants to simply book a test ride. By adding hurdles like extra and irrelevant input boxes its making the journey long, tiring, confusing and boring.
Communication: Give users what they need. I donot want to do product enquiry. Don’t force me to. By writing irrelevant information and content you are expecting the user to be a super user. It does not work that way. Be simple and minimalistic unless you are adding value by clutter just declutter.
Time : Its the fast age. Dont expect users to sit and work for you. They would rather leave than get bored filling your forms unless you have a monopoly say you are the central govt and filling that form is a matter of your life and citizenship it is highly unlikely the user would choose to do it.
Product Designing can be confusing but if applied common sense its easier than what you think.
And if you see no savior and have no clue “baby just eat the data”
Data Analysis is the God’s word. It will always speak the truth. Never ignore it. It will tell you your demons and what should be your next step and incase of a disaster your SOS plan.
India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful one, the first being the #netneutrality victory!
During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.
A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!
I also managed to collect alot of user feedback on the experience they hav had using some of these websites. Posting one of the Video Review i collected from
Reviewing the www.quikr.com website (Add to Favourite Feature)
Apparently even after the the user adds products he likes and might wish to later on re-visit them this feature is handy but unfortunately this feature seems to be working JUST NOT FINE on their site.
There is no such list that allows users to go back and view the saved items. So the purpose of ADD TO FAVOURITE on every product page gets totally irrelevant beyond this point.
Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.
The way the right side vertical menu has been handled is not very pleasant.
The highlight – active – hover functions are not in sync.
If log in section is orange on hover the same pattern must be followed across the vertical menu.
Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.
This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.
Looks like some effort has gone into deliberately making it complicated.
Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.
