design thinking, FuckedUpUx, Interface Design, Product Design, usability, User Experience, ux review, Video Review

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?

This is one reason why i love to dig down and critique them. You are never short of content here 🙂

In one of my previous articles about linkedin regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.

But then thats LinkedIn for you.

Cheers,

Keep it Ruthless

 

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design thinking, FuckedUpUx, Product Design, Product Review, User Experience, ux review

Re-invent the user behaviour pattern wheel Or Revise it?

Today the need to look different and be different all the time has become more like a necessity for social acceptance, be at work or personal. We want to be seen as innovators and be applauded all the time. The subtle societal notion of ‘if you’re not doing anything different, is equivalent to you’re not doing anything valuable’ is actually taken very seriously today. But at what point does one decide what is actually and truly different and what is valuable? Because sometimes you could be doing something that’s different but it turns out that it’s not valuable.

The clear answer lies in the adoption curve of the eventual users of such the product or service. Because technology changes quickly compared to the peoples’ adaptation habits and learning curve, which is comparatively slower.  Because as humans we have over the years learnt and formed a collective pattern of behaving in a similar fashion towards some of the most generic situations. And our reactions to those are more or less same if not drastically different.

Anything we design is eventually doing either of the two things – displacing the old user behaviour pattern or simply extending them.

Changing the collective user behaviour pattern is nothing short of what I would call as a Digital Evolution today.

User Behaviour Pattern is not just limited to Humans but animals as well have an accumulated and evolved learnt behaviour over generations that make them behave in a collective way. I recently read a case study about “Mountain lions fear humans, flee when they hear our voices”. It reveals how human behaviour as a predator to the felines – which is a predator to other animals – has eventually caused these species to develop a type of a fear based learning mechanism to protect themselves from humans.

Designers are often reluctant to take advantage of the already existing conventions that have been followed and over the period and which has been subconsciously well learnt by the users.

But the designers get tempted to try and reinvent the wheel because they feel that they always need to do something new and different that has not been done before. While that’s a good thought to start at but as designers there are certain start points and basics that need to be adhered to. Like you clearly need to define the learning curve vs. the value you are trying to replace of the already existing solution or convention.

How to make the users learning curve as minimal as possible and yet achieving the eventual product and business goal is something that a designer must always strive to do.

So what needs to be kept in mind is to ask yourself that do I really need to reinvent the wheel or revise it?

A quick and literal litmus test here is that all automobile companies use the same shape of wheels, which were invented way back in circa 3,500 B.C. They have all the resources and funds to make a square wheel, a trapezium shaped wheel and so on.

Point is they don’t shy from using existing conventions and technology because by leveraging the existing they make their own innovative part of the product better. And that’s what the people need -a better version of anything existing. Nature adapts and evolves and so do we as humans. We build on the existing to make the present much more delightful.

A Quick example would be corporate parks having unnecessary complicated design for the most simple of the things. Eg: Elevator Call buttons

This is the mot simple and easy to understand elevator call button

The button you see here is the easiest way to understand a elevator call button without any ambiguity.

Now most of the corporate park utility designs are complicated for example the images of buttons below.

Conventions which have been used and already learnt by the users is a great way to kickstart design thinking process as it puts less cognitive load on their minds and also makes them feel less dumb. We have to as designers or utilities keep in mind that if the user is finding it difficult to use the service or object designed its our fault and not the users. 

 

Revising or enhancing user behaviour is a better option than completely reinventing because unless it really displaces the value of what is already existing its adaptability and scalability is highly  questionable.

Hence keeping things reasonably simple is more important than making them functionally fancy and ambiguous.

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usability testing, User Experience, UX Mentor, ux review

Mentoring Startups @GoogleDay Mumbai supported by Google. #Gday16

Mentoring some great upcoming start ups curated by Google Business Group Mumbai which is supported by Google.

Google Day which was on Dec 17th 2016, The agenda was overall revolving around the theme of Tech Carnival.

 

 

 

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In the Pic: Mentoring Piconergy Social Enterprise – Clean technology Picoenergy exists to address the pressing issue of energy poverty in rural and urban India.

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Further Details can be found in the below link:

https://gbgmumbai.org/gday16-agenda/

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design thinking, FuckedUpUx, usability, usability testing, User Experience, User Experience Review, User Psychology, ux review

The new LinkedIn is so bad its not even funny anymore!

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong than what they already have.

I knew way back im using LinkedIn for UTILITY and not usability.

The recent update in LinkedIn’s UI made me go “What a cheap imitation of Facebook‘s UI! These guys refuse to learn!”

The overall site looks like it has been robbed of its “Freedom of Expression” hope this not the Trump effect.!

There is so much thats hidden and is left for the user to explore and help themselves. Features important are hidden only to make the experience more distasteful.  Amy Parnell, the company’s senior director of experience design,  said it had “too much noise, too much cognitive load.”  But i guess atleast we had something then now we are left with BLANK SPACE to eat!

List of hate items: *not limited to but 5

1) White Space: Its too white spaced for my comfort. Everything looks scattered and hanging. Empty! Amy Parnell, the company’s senior director of experience design, felt it had “too much noise, too much cognitive load.”

Probably she thought users using linkedIn -who let me tell you had already adapted to the previous matrix of your UI – certainly could have put up with a little more.

Sadly underestimating “Users Cognitive Abilities” is the last thing one might want to do especially in terms of user experience.

This only points out two things either you were over confident and landed up doing a bad job or you just lived in a matrix where you felt your users are stupid to handle an upgraded ui.

 

 

 

 

2)Publications / Projects : So you decide to show less and make us click more to see more? what kind of handicapped user experience is this? And then show us less relevant content and shove us with more white space? trying to get the KKK way are you?

Surely you don’t seem like a white spremacist then why is that the0ry adopted in your UI? It’s only making is very difficult to view things at one glance or let us check out a connection’s latest project, publication, or article.

 

 

 

3) Groups hidden too: C’mon why do you think you got it all right? did you even do user testing with real users? or your experience design team went to japan and hired a bunch of robots to get the made-to-order feedback. There are like 4 clicks i need to do before i actually get to My Groups Page.

 

 

 

 

 

4) Menu sticks around like an overfriendly pal: So you have decided to live in the Stone Age time and not improve your icon design or menu? like i totally understand you wanted to copy facebook but then the menu icons look like a garnishing which is more compared to the quantity of food.

 

 

 

 

5) Achievements, Awards, Certifications and Honors  given step motherly treatment:

Why are things just hidden?

In the previous version the awards, certification honors and achievements and certifications were not hidden. Now you can barely see them at all and to add to your Cognitive Load is that your mind has to figure that you keep to keep clicking on the fu***ng “See more” link all the time to well SEE more of things that you should be seeing by default.

Another annoyance is that t is a full-width arrangement and one column instead of two, which drastically increases the page length as well as it ceases to show you less information which you could have probably viewed at a glance.

It’s like placing the refridgerator in

 

 

Bummer!!!

There isn’t a way to go back to the old version of LinkedIn. Sadly you can’t throw rotten tomatoes on your screen for a mistake thats not even yours. However, If you are still enthusiastic about nagging go follow this thread https://www.linkedin.com/help/linkedin/forum/question/474766 and give your feedback

Thank me later.

RuthlessUx

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FuckedUpUx, Product Review, ux review, Video Review

Amazon.in needs to be a bit more vigilant in their Information Architecture

Right after publishing my previous post highlighting Why are Men wearing Women tights on Flipkart.com , Amazon seems to have doing the same. I spotted this goof-up a month back but was not too bothered to write an entire blog on it but i guess time’s up!

If you are woman trying to search for some track pants or sports wear on www.amazon.in be rest assured to get surprised on how amazon can make women shape shift… umm atleast in their pictures.

Visit Link : http://www.amazon.in/b/ref=sr_aj?node=3405206031&ajr=0

Screen shot below :

man-wearing-womans-tights-amazon

The point i am trying to make here is that it is grossing me out. Even if it is unisex brand which they have not mentioned, it doesn’t seem very wise of them to show a man wearing a woman’s sports leggings -that’s if it is a woman’s leggings- on the top three results.

On clicking that option you enter into a world of muscle mania… LOL

man wearing womens leggins

Solution: If the brand is unisex write it down there and don’t leave much to my imagination. Also if i as a woman have made my intention clear then you can easily pick the woman’s image and show me rather than scare me about shape shifting.
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If that’s not enough you can probably scroll down once and see a much enhanced and detailed version too.

Screen Shit oh sorry Shot below

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man-woman-pants4

 

What’s worse is the suggested purchases is also personalized for men which clearly shows that this gentleman is at the wrong place at the wrong time and probably wrong customers!

 

Cheers

RuthlessUX

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FuckedUpUx, usability, User Experience, UX Philosophy, ux review

Why are Men wearing Women tights on Flipkart.com

Its hilarious and i’m grossed out at the same time watching men wearing women’s tights or they could be actually men wearing men’s tights but then what kind of g*y back-end employee would have this kind of fetish to do this to the poor male model. Or may be there is section of audience that demand this.

Not sure but I’m glad their face is hidden.

 

 

This one is epic.

http://www.flipkart.com/reebok-women-s-tight/p/itme6xrsvmgzyuhh?pid=TGTE6XRSXZPG8JM2&al=PFhCRCuDDh7GhJ4gmaK3dMldugMWZuE7wkNiXfq8GiQTld4ZuD95MbPbshFfENlszkOQi3KSoZI%3D&ref=L%3A5282236028882275027&srno=b_14

Let’s die Laughing.

Check out the link below below

http://www.flipkart.com/adidas-solid-women-s-full-length-tight/p/itme4dhqwkg6sqzm?pid=TGTE4DHQHGZ5XSNG&al=PFhCRCuDDh5AtCR%2F2fBBRsldugMWZuE7wkNiXfq8GiRmT1tDg%2B2uCFj7IqN68ytQYrRPXtrjufE%3D&ref=L%3A-8166616425369875167&srno=b_37&findingMethod=CLP&otracker=clp_womens-clothing_CategoryLinksModule_0-2_catergorylinks_10_ViewAll

 

http://www.flipkart.com/womens-clothing/sports-gym-wear/tights/pr?sid=2oq%2Cc1r%2C6p8%2C2uz&filterNone=true

 

fake3.jpg

fake1

 

fake2

Just in case some might have a go claiming women can have hair on hand and shit i’ve given a concrete visual explanation as to why its not a woman

 

And finally they are looking into the matter

tweet

 

Cheers

http://www.RuthlessUx.com

 

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