One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition.
More often than not i see businesses take this crucial aspect for granted by designing complicated user journeys and more complexed user onboarding process.

However this is not done deliberately but its the lack of understanding their users and gap between what the business goals are and what the user/consumer goals are.

And when there is a wide gap between goals of the business and goals of the user, the result is going no where but south.

Designing a User Experience Strategy is a matter of logic and empathy.

Couple of things required to do this is:

  1. User Study / Research : Studying what the end goal of the user is. For eg in this form the form the user wants to simply book a test ride. By adding hurdles like extra and irrelevant input boxes its making the journey long, tiring, confusing and boring.
  2. Communication: Give users what they need. I donot want to do product enquiry. Don’t force me to. By writing irrelevant information and content you are expecting the user to be a super user. It does not work that way. Be simple and minimalistic unless you are adding value by clutter just declutter.
  3. Time : Its the fast age. Dont expect users to sit and work for you. They would rather leave than get bored filling your forms unless you have a monopoly say you are the central govt and filling that form is a matter of your life and citizenship it is highly unlikely the user would choose to do it.

Product Designing  can be confusing but if applied common sense its easier than what you think.

And if you see no savior and have no clue “baby just eat the data”

Data Analysis is the God’s word. It will always speak the truth. Never ignore it. It will tell you your demons and what should be your next step and incase of a disaster your SOS plan.

Cheers,

Shaheena Attarwala

 

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Andy Kucharski-  Chicago

India is now moving ahead with the brilliant  #digitalIndia  campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful  one, the first being the #netneutrality victory!

During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.

A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!

I also managed to collect alot of user feedback on the experience  they hav had using some of these websites.  Posting one of the Video Review i collected from

A Little About the Event:

The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.

Interacting with members of DIETY (Department of Electronics & Information Technology  and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

design thinking, User Behaviour, User Experience, User Psychology, User Study

Bad Design & Lack of DESIGN THINKING was cause for the MISS UNIVERSE goof up

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Bad Design of the was cause for the MISS UNIVERSE goof up

It doesn’t take a genius to look the card and judge how badly its been designed.

Design is KEEPING things simple and it surely takes absolutely zilch effort to ruin the basics of design.

How can designer take so much liberty to go insanely wrong.

May be sometimes designers in the attempt to make an “out of the world” design land up making “out of understanding” design.

That is the precise reason why DESIGN THINKING is a different ball game all together. Its not a plain button and layout design it surpasses the boundaries of design and digs into the user psychology and understanding of user behaviour.

Suggestions:

May be the layout could have been made more to the point. Mind you its a card not a marketing presentation or a web page that needed a study to be designed. A Plain list format would have also done the job. Or may be a horizontal hierarchy design as well would have served the purpose. But this bombardment of text seems illogical.

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User Behaviour, User Experience, User Psychology, User Study, UX Philosophy

Is user experience all about users?

To design the best User Experience , pay attention to what users do, not what they say or ask for. Users don’t know what they want. They can only tell us what they don’t want or dislike and this is a universal phenomenon. For example: the audience going for movies can only like or dislike the movie they will never be able to exactly tell how the movie could have been better had the makers done this or that. Its a gamble in a sort of way.

Hence user studies can only aid this much is building a great user experience. Eventually the more empathetic you are towards solving the problem of the users the better are the chances of success in your user experience.

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design thinking, Uncategorized, User Experience, User Psychology, UX Philosophy

UX is everywhere

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The world is moving ahead of time and and at a speed that’s not so easy to catch up with. With new innovative products and services cropping up everyday one needs to be at ease of having good life experiences to cherish every moment and that happens with beautiful experiences. Thats how we can sum up what GOOD USER EXPERIENCE is all about.
An amalgamation of past present learnings and our instinctual reactions to current situations. Sounds romantic.
User Experience is all about the EXPERIENCE that a  user feels after or while interacting with a product, service, environment or company. This is what makes his perception of the whole.
 
Experiences can only be felt. It can never be hardcoded and hence these are subjective and they directly deal with INDIVIDUAL FEELINGS and THOUGHTS of human beings and plays on human PSYCHOLOGY to take decisions and behave in a particular way.
 
A smell in a room is a very good example of physical bad user experience.
 
It extends from a chair design to kitchen design to a toy design.
Mind you experience design is different from UI or graphic design.
NO! a bed bug in your bed is not an example of bad user experience is a proof that the bed us unhygienic.
 
UX also covers a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is dynamic, because it changes over time as the circumstances change.
User Experience Technology is extensively deployed in the digital world with more and more products becoming digitised.
Precisely why its more important for people to be more acquainted with it.
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