Tales of UX in childhood: As soon as I shared a childhood episode with Don over lunch, he immediately called … More
Category: User Psychology
#WtfUx : Bad user experience design can make you feel dumb in the washroom
You must have heard of kids getting locked in the washroom but its so embarrassing to imagine if an adult … More
The new LinkedIn is so bad its not even funny anymore!
With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong … More
Durex Brinjal & Indian Food
Durex has just announced a launch an eggplant flavored condom. These all dishes might taste a bit different but have … More
If only opening doors was as easy as saying ‘Open Sesame’
In the image below Can you figure which one is the door? and how to open this door? Push? Pull? … More
Inside a users Brain – When you design products to TEASE and not for EASE
User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or … More
Old is Gold : Who does it better #instagram or #durex
There is an old saying “old is gold” but time and again i have seen big brands neglect it. I am … More
User Onboarding Review : Do’s and Dont’s
One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition. … More
UX Review & Indian Websites
Andy Kucharski- Chicago India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and … More
Bad Design & Lack of DESIGN THINKING was cause for the MISS UNIVERSE goof up
Bad Design of the was cause for the MISS UNIVERSE goof up It doesn’t take a genius to look the … More