When Don Norman talked about my “How I explained the solar system to my mom in Hindi” story in his speech

Tales of UX in childhood: As soon as I shared a childhood episode with Don over lunch, he immediately called … More

#WtfUx : Bad user experience design can make you feel dumb in the washroom

You must have heard of kids getting locked in the washroom but its so embarrassing to imagine if an adult … More

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong … More

Durex has just announced a launch an eggplant flavored condom. These all dishes might taste a bit different but have … More

In the image below Can you figure which one is the door? and how to open this door? Push? Pull? … More

User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or … More

There is an old saying “old is gold” but time and again i have seen big brands neglect it. I am … More

One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition. … More

Andy Kucharski- Chicago India is now moving ahead with the brilliant #digitalIndia campaign and now that alot of new ideas and … More

Bad Design of the was cause for the MISS UNIVERSE goof up It doesn’t take a genius to look the … More