design thinking, FuckedUpUx, usability, usability testing, User Experience, User Experience Review, User Psychology, ux review

The new LinkedIn is so bad its not even funny anymore!

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong than what they already have.

I knew way back im using LinkedIn for UTILITY and not usability.

The recent update in LinkedIn’s UI made me go “What a cheap imitation of Facebook‘s UI! These guys refuse to learn!”

The overall site looks like it has been robbed of its “Freedom of Expression” hope this not the Trump effect.!

There is so much thats hidden and is left for the user to explore and help themselves. Features important are hidden only to make the experience more distasteful.  Amy Parnell, the company’s senior director of experience design,  said it had “too much noise, too much cognitive load.”  But i guess atleast we had something then now we are left with BLANK SPACE to eat!

List of hate items: *not limited to but 5

1) White Space: Its too white spaced for my comfort. Everything looks scattered and hanging. Empty! Amy Parnell, the company’s senior director of experience design, felt it had “too much noise, too much cognitive load.”

Probably she thought users using linkedIn -who let me tell you had already adapted to the previous matrix of your UI – certainly could have put up with a little more.

Sadly underestimating “Users Cognitive Abilities” is the last thing one might want to do especially in terms of user experience.

This only points out two things either you were over confident and landed up doing a bad job or you just lived in a matrix where you felt your users are stupid to handle an upgraded ui.

 

 

 

 

2)Publications / Projects : So you decide to show less and make us click more to see more? what kind of handicapped user experience is this? And then show us less relevant content and shove us with more white space? trying to get the KKK way are you?

Surely you don’t seem like a white spremacist then why is that the0ry adopted in your UI? It’s only making is very difficult to view things at one glance or let us check out a connection’s latest project, publication, or article.

 

 

 

3) Groups hidden too: C’mon why do you think you got it all right? did you even do user testing with real users? or your experience design team went to japan and hired a bunch of robots to get the made-to-order feedback. There are like 4 clicks i need to do before i actually get to My Groups Page.

 

 

 

 

 

4) Menu sticks around like an overfriendly pal: So you have decided to live in the Stone Age time and not improve your icon design or menu? like i totally understand you wanted to copy facebook but then the menu icons look like a garnishing which is more compared to the quantity of food.

 

 

 

 

5) Achievements, Awards, Certifications and Honors  given step motherly treatment:

Why are things just hidden?

In the previous version the awards, certification honors and achievements and certifications were not hidden. Now you can barely see them at all and to add to your Cognitive Load is that your mind has to figure that you keep to keep clicking on the fu***ng “See more” link all the time to well SEE more of things that you should be seeing by default.

Another annoyance is that t is a full-width arrangement and one column instead of two, which drastically increases the page length as well as it ceases to show you less information which you could have probably viewed at a glance.

It’s like placing the refridgerator in

 

 

Bummer!!!

There isn’t a way to go back to the old version of LinkedIn. Sadly you can’t throw rotten tomatoes on your screen for a mistake thats not even yours. However, If you are still enthusiastic about nagging go follow this thread https://www.linkedin.com/help/linkedin/forum/question/474766 and give your feedback

Thank me later.

RuthlessUx

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design thinking, Interesting Marketing, Out of the Box, Product Review, User Experience, User Psychology

Durex Brinjal & Indian Food

 

Durex has just announced a launch an eggplant flavored condom.

These all dishes might taste a bit different but have a common ingredient? No points for guessing

 

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What if one fine day they decide to go extremely “Local” what would the brand look like then?

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Idli flavor? Misal flavor? Wada Pav flavor? Im sure our political parties would be more than happy to capitalize on this opportunity and regionalise and communalize the condoms.

Moving on to the Reason :

Durex is using this marketing stunt to promote a condom emoji because durex feels that introducing this emoji will help people talk freely talk about safe sex while chatting.

Currently people improvise on current emojis and icon to talk about the topic and rest is upto your imagination. By which i mean “people currently use brinjal icon for more than the purpose of using brinjal literally”

But simply to break the new “this is all just a marketing stunt and durex is not launching this eggplant condom”. Dear veggies you have been saved from being scared for the rest of your lives.

‘Durex belives launching Condom Emoji will encourage open discussions and raise awareness about the use and importance and hence propagate safe sex and protecting people against sexually transmitted diseases like including HIV and AIDS.

This is a good way to put your message across the and humorous too.

But how would this eventually lead to all that durex wants to achieve is a story of the next level.

 

Cheers

RuthlessUX

 

 

 

 

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In the image below Can you figure which one is the door?

and how to open this door? Push? Pull? Slide?

door-ruthlessux.jpg

 

 

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Entering the door of your office is the first th
ing most of the working class does before they start off and reach their desk for work.

Sounds simple ?

Recently i went to a Networking event at a posh corporate park in Bombay and had a great time. But B
eing the “paying attention to the details” kind of person that i am i figured that this entry door nothing
less than an algebraic  equation which i might not have been taught in school.

 

ruthlessux-door

 

So many of our doors are designed in a way that send confusing signals. Look at the doors in malls, Washrooms, Coffee Shops, Corporate offices etc.

I’m so sure we have all faced this one situation where we are pushing a door and someone at the opposite ends gets hit on the nose.

And worse is when we are using the revolving doors. There is a 100% possibility of you fumbling with your own-self and feel dis-balanced.

We are habituated instinctively to pull doors that have handles and  push doors that are flat or have no handles, so whenever a door does not fit in this regular realm of design, a sign or symbol of help is required. But then again it is not a guarantee that the door will be used as desired by the designer.

What may seem like a clever or minimal design soon seems as a design failure. I very often say “Simple and Minimal does not mean Kill the Utility or Make it Non-User Friendly”

Sometimes we might see handwritten arrows or signs or text indicating direction or action that needs to be taken.

For Eg: Toilet out of order! Yes that’s the sign i mostly see around

giphy

At times the stickers are also insufficient to override what those handles are saying.

And sometimes signs alone cannot act as a solution in itself and hence there still must be some way of knowing what action and where it is to be done. Mostly a single word labels fail to signify or rather say build that intuition in a user to take action

giphy3

How many of us subconsciously land up pushing the door when it’s written Pull?

Words can be ambiguous when it comes to universal function and understanding. Hence we see Road signs use graphic illustrations. But words and graphics are together are understood much better.

“Doors do not need an instruction manual they should simply be “KISS” – Keep it Simple and Stupid” 

 

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And finally when you figure the way the product or item works user has a sense of achievement!

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Cheers

http://www.RuthlessUx.com

User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or Virtual “experience” is something people remember more than the product. People remember how they “felt”. Many a times i see a lot of sites or for that matter even physical objects put so much effort in making a product or services complicated that the reaction users subconsciously feel is exactly how Deadpool describes in this reaction below!

 

WHYS USERS FEEL THIS WAY?

Let’s see an example!

What i am reviewing today  the tea cup you see below which is  an apt example of putting the user under stress for no reason. There is a considerable amount of effort gone into making this cup a complicated one!

 

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It’s what we call a bad execution of #productdesign and lack of #ux sensibilities. The cup is difficult to use. So clearly #user and #usability aspects of #userexperience have been blindly ignored here.

Even though the idea of the amalgamation of a wine glass and a coffee cup seems artistic and exciting but not good in terms of #industrial #design — at Khar Social.

cup-industrial-design

To the designer who took the trouble to make this  cup!

Being a good user experience designer definitely involves creative imagination but it must be an enhanced version that’s not too far from usability if not reality itself. Imagine this the tea is hot, the upper portion occupies 75% of the hot liquid. Holding the cup with one hand is like trying to balance a Pyramid upside down on your finger tip. This might help you feel what i’m trying to convey.

Cheers,

RuthlessUX

One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition.
More often than not i see businesses take this crucial aspect for granted by designing complicated user journeys and more complexed user onboarding process.

However this is not done deliberately but its the lack of understanding their users and gap between what the business goals are and what the user/consumer goals are.

And when there is a wide gap between goals of the business and goals of the user, the result is going no where but south.

Designing a User Experience Strategy is a matter of logic and empathy.

Couple of things required to do this is:

  1. User Study / Research : Studying what the end goal of the user is. For eg in this form the form the user wants to simply book a test ride. By adding hurdles like extra and irrelevant input boxes its making the journey long, tiring, confusing and boring.
  2. Communication: Give users what they need. I donot want to do product enquiry. Don’t force me to. By writing irrelevant information and content you are expecting the user to be a super user. It does not work that way. Be simple and minimalistic unless you are adding value by clutter just declutter.
  3. Time : Its the fast age. Dont expect users to sit and work for you. They would rather leave than get bored filling your forms unless you have a monopoly say you are the central govt and filling that form is a matter of your life and citizenship it is highly unlikely the user would choose to do it.

Product Designing  can be confusing but if applied common sense its easier than what you think.

And if you see no savior and have no clue “baby just eat the data”

Data Analysis is the God’s word. It will always speak the truth. Never ignore it. It will tell you your demons and what should be your next step and incase of a disaster your SOS plan.

Cheers,

Shaheena Attarwala

 

Andy Kucharski-  Chicago

India is now moving ahead with the brilliant  #digitalIndia  campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful  one, the first being the #netneutrality victory!

During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.

A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!

I also managed to collect alot of user feedback on the experience  they hav had using some of these websites.  Posting one of the Video Review i collected from

A Little About the Event:

The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.

Interacting with members of DIETY (Department of Electronics & Information Technology  and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)