design thinking, Interesting Marketing, Out of the Box, Product Review, User Experience, User Psychology

Durex Brinjal & Indian Food

 

Durex has just announced a launch an eggplant flavored condom.

These all dishes might taste a bit different but have a common ingredient? No points for guessing

 

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What if one fine day they decide to go extremely “Local” what would the brand look like then?

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Idli flavor? Misal flavor? Wada Pav flavor? Im sure our political parties would be more than happy to capitalize on this opportunity and regionalise and communalize the condoms.

Moving on to the Reason :

Durex is using this marketing stunt to promote a condom emoji because durex feels that introducing this emoji will help people talk freely talk about safe sex while chatting.

Currently people improvise on current emojis and icon to talk about the topic and rest is upto your imagination. By which i mean “people currently use brinjal icon for more than the purpose of using brinjal literally”

But simply to break the new “this is all just a marketing stunt and durex is not launching this eggplant condom”. Dear veggies you have been saved from being scared for the rest of your lives.

‘Durex belives launching Condom Emoji will encourage open discussions and raise awareness about the use and importance and hence propagate safe sex and protecting people against sexually transmitted diseases like including HIV and AIDS.

This is a good way to put your message across the and humorous too.

But how would this eventually lead to all that durex wants to achieve is a story of the next level.

 

Cheers

RuthlessUX

 

 

 

 

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Branding, design thinking, Interface Design, User Experience, Visual design

It’s a website not a candy shop dear www.makaan.com

 

Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review

Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*

Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:

How the site looks? giphy1

How i feel looking at it?

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Candy Shop look:

Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.

Logo:

logo is black which is difficult to read and not visible

Continue reading

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FuckedUpUx, usability, User Experience, UX Philosophy, ux review

Why are Men wearing Women tights on Flipkart.com

Its hilarious and i’m grossed out at the same time watching men wearing women’s tights or they could be actually men wearing men’s tights but then what kind of g*y back-end employee would have this kind of fetish to do this to the poor male model. Or may be there is section of audience that demand this.

Not sure but I’m glad their face is hidden.

 

 

This one is epic.

http://www.flipkart.com/reebok-women-s-tight/p/itme6xrsvmgzyuhh?pid=TGTE6XRSXZPG8JM2&al=PFhCRCuDDh7GhJ4gmaK3dMldugMWZuE7wkNiXfq8GiQTld4ZuD95MbPbshFfENlszkOQi3KSoZI%3D&ref=L%3A5282236028882275027&srno=b_14

Let’s die Laughing.

Check out the link below below

http://www.flipkart.com/adidas-solid-women-s-full-length-tight/p/itme4dhqwkg6sqzm?pid=TGTE4DHQHGZ5XSNG&al=PFhCRCuDDh5AtCR%2F2fBBRsldugMWZuE7wkNiXfq8GiRmT1tDg%2B2uCFj7IqN68ytQYrRPXtrjufE%3D&ref=L%3A-8166616425369875167&srno=b_37&findingMethod=CLP&otracker=clp_womens-clothing_CategoryLinksModule_0-2_catergorylinks_10_ViewAll

 

http://www.flipkart.com/womens-clothing/sports-gym-wear/tights/pr?sid=2oq%2Cc1r%2C6p8%2C2uz&filterNone=true

 

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fake1

 

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Just in case some might have a go claiming women can have hair on hand and shit i’ve given a concrete visual explanation as to why its not a woman

 

And finally they are looking into the matter

tweet

 

Cheers

http://www.RuthlessUx.com

 

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In the image below Can you figure which one is the door?

and how to open this door? Push? Pull? Slide?

door-ruthlessux.jpg

 

 

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Entering the door of your office is the first th
ing most of the working class does before they start off and reach their desk for work.

Sounds simple ?

Recently i went to a Networking event at a posh corporate park in Bombay and had a great time. But B
eing the “paying attention to the details” kind of person that i am i figured that this entry door nothing
less than an algebraic  equation which i might not have been taught in school.

 

ruthlessux-door

 

So many of our doors are designed in a way that send confusing signals. Look at the doors in malls, Washrooms, Coffee Shops, Corporate offices etc.

I’m so sure we have all faced this one situation where we are pushing a door and someone at the opposite ends gets hit on the nose.

And worse is when we are using the revolving doors. There is a 100% possibility of you fumbling with your own-self and feel dis-balanced.

We are habituated instinctively to pull doors that have handles and  push doors that are flat or have no handles, so whenever a door does not fit in this regular realm of design, a sign or symbol of help is required. But then again it is not a guarantee that the door will be used as desired by the designer.

What may seem like a clever or minimal design soon seems as a design failure. I very often say “Simple and Minimal does not mean Kill the Utility or Make it Non-User Friendly”

Sometimes we might see handwritten arrows or signs or text indicating direction or action that needs to be taken.

For Eg: Toilet out of order! Yes that’s the sign i mostly see around

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At times the stickers are also insufficient to override what those handles are saying.

And sometimes signs alone cannot act as a solution in itself and hence there still must be some way of knowing what action and where it is to be done. Mostly a single word labels fail to signify or rather say build that intuition in a user to take action

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How many of us subconsciously land up pushing the door when it’s written Pull?

Words can be ambiguous when it comes to universal function and understanding. Hence we see Road signs use graphic illustrations. But words and graphics are together are understood much better.

“Doors do not need an instruction manual they should simply be “KISS” – Keep it Simple and Stupid” 

 

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double-door-ruthless-ux

And finally when you figure the way the product or item works user has a sense of achievement!

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Cheers

http://www.RuthlessUx.com

“Be User Friendly not Over Friendly” Ever heard of law of diminishing marginal utility? The more we get of something the less we want of that thing. Of course there are exceptions!

More often than not products try to be over friendly by giving features to users that they feel the user might use which in reality is only an illusion they build for themselves. This all is done is good faith unfortunately the same is not reciprocated from the users end most of the time. User is a being of minimal and  simple needs when it comes to ux.

How Companies think users will react to their NEW Features?

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How users actually respond most of the times to their NEW Features?

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Now that i have established the  EMOTION i was trying to target i will drift to a more practical part of this article.

 

 

REVIEW: Elevator Call buttons

Almost all of us in our daily lives use elevators. Sometimes in offices, hospitals, malls, schools, colleges, residential buildings etc. More often than not its a hardwired part of our lives now and we are habituated to using it.

 

 

Real Life Scenario: I was visiting one of the banks in one of these corporate buildings. I was in a bit of rush and out of the 6 elevators present i went and stood by one of them and clicked the down button to call the elevator.

Problem: 

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{Why people mostly click the down button: Based on my research: Firstly: it takes less effort to lift the hand up to the top button, secondly we as humans by default have a tendency to achieve the lowest hanging fruit i.e the Down button, thirdly: the main purpose of elevator is to take people to the higher floors as that is mostly . Hence our brain always calculates that someone has taken the lift to go to a higher floor and we assume we need to click on the down arrow to call the lift down}

Cheers,

Shaheena Attarwala.

RuthlessUx.com

User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or Virtual “experience” is something people remember more than the product. People remember how they “felt”. Many a times i see a lot of sites or for that matter even physical objects put so much effort in making a product or services complicated that the reaction users subconsciously feel is exactly how Deadpool describes in this reaction below!

 

WHYS USERS FEEL THIS WAY?

Let’s see an example!

What i am reviewing today  the tea cup you see below which is  an apt example of putting the user under stress for no reason. There is a considerable amount of effort gone into making this cup a complicated one!

 

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It’s what we call a bad execution of #productdesign and lack of #ux sensibilities. The cup is difficult to use. So clearly #user and #usability aspects of #userexperience have been blindly ignored here.

Even though the idea of the amalgamation of a wine glass and a coffee cup seems artistic and exciting but not good in terms of #industrial #design — at Khar Social.

cup-industrial-design

To the designer who took the trouble to make this  cup!

Being a good user experience designer definitely involves creative imagination but it must be an enhanced version that’s not too far from usability if not reality itself. Imagine this the tea is hot, the upper portion occupies 75% of the hot liquid. Holding the cup with one hand is like trying to balance a Pyramid upside down on your finger tip. This might help you feel what i’m trying to convey.

Cheers,

RuthlessUX