Reviewing the ICICI Bank online website www.icicibank.com

Getting started with the log in section.

Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.

The way the right side vertical menu has been handled is not very pleasant.

The highlight – active – hover functions are not in sync.

If log in section is orange on hover the same pattern must be followed across the vertical menu.

Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.

This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.

Looks like some effort has gone into deliberately making it complicated.

Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.

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I reviewed the www.justdial.com website a while ago when they had launched their new revamped design. So when someone says revamping we definitely expect better version than existing one. The expectations are always high in terms of the overall experience that the user envisions from the site something similar to what the audience expects from any sequel of a blockbuster movie unfortunately very often than not the audience is let down. Its the similar case with www.justdial.com

In the effort to to do a lot of things right they have successfully managed to do a lot of it wrong. The home page is extremely cluttered and suffocates me to no end.

Makes me question what kind of creative brief the ux team really had been given.

The stock images are not unto the mark, too many colours abruptly placed headings in the middle and whats funny is the EMERGENCY section which indicates that yea it is for emergency is placed like a jigsaw puzzle. Yes the home page does look like a jigsaw puzzle.

A lame user has to really stress out to use the site.

Something as simple as LOCAL LOCATION based search is missing on the home page. This is the biggest drawback in terms of ux and user onboarding. Again I’m wondering why designers take liberty to go so wrong that users pay the penalty for it.

JustDial is about a local search that helps people connect to services at a very local level unfortunately here they have failed to establish that.

Cheers,

Shaheena Attarwala

“MAKE IT EASY, SO USERS TAKE IT EASY” – SHAHEENA ATTARWALA