design thinking, Interface Design, usability testing, User Behaviour, User Experience, UX Concepts, UX Knowledge, UX Methodology

Fitts’ Law in UX

Paul Fitts:

One of the founding fathers of Ergonomics, his famous “Fitt’s Law” (which predicts the time required to rapidly move to a target area, such as a button or control) is still in use today. Fitts was a psychologist who later served in the Air Force, where his work redesigning cockpits did a lot to improve aviation safety.

Relevance to UX:

It tracks the time it takes to point at something. Taking into consideration the size and distance of the target. Fundamentally it proves that its faster for you to hit larger targets closer to you than it is to hit smaller targets that are farther away from you.

If you look at the keys on your computer keyboard you will notice that the keys users press more often like the ‘enter’ key the ‘space bar’ and the ‘shift’ key are larger than the other modifying keys. These keys are larger so they are easier to hit.
They are also closer to the alpha numeric keys.key-board

Keys that are used less often like ‘alt’ delete’ ‘esc’ are farther away from the alphanumeric keys.

Similarly when designing an interface when a designer wants users to interact with their website interface or product they make sure they make it obvious. Targets or Buttons are easily located and easy to use. (Refer Below Image)

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Its also signifies that the farther away a users mouse is and the smaller the onscreen target is the longer it takes for a user to move the cursor and click on target. (Refer Below Image)

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Fitts Law of Curve:

For Small Size Objects:

The size of the target matters. The larger the target the easier it is to hit.

button.png

This might lead us to think that the larger buttons are always better. However this rule cannot be applied always. Fitts Law works on curve. Which means smaller objects are easier to click if they are made large.

small-to-big.png

For Large Size Objects – The Gutenberg diagram :

However larger objects are already large. So if they are made larger yet they won’t be easier to click. Because of this curve the benefits of increased size begin to decrease. This ensure proper proportions are given to objects and that the purpose is served for the same.

Placement of Objects Onscreen – :

Actual physical placement of your screen elements are very important. The Gutenberg Diagram shows that the users tend to move through the screen from TOP LEFT to BOTTOM RIGHT. Therefore important objects and buttons must be placed in the BOTTOM RIGHT.

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Designing in proportion and keeping in mind their appropriate usage is critical.

 

Text Links or One Word Link :

Always try and make a phrase a link rather than just one word.  (Refer image Below)

This makes the target link bigger and easier to click and understand.

phrase-link.png

 

Design for Different Devices :

Proper size, spacing and proportion of objects are crucial. Every item must be in sync and proportion to the other designed for serving the usage they are meant for.

 

Cheers,

RuthlessUX.com

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One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition.
More often than not i see businesses take this crucial aspect for granted by designing complicated user journeys and more complexed user onboarding process.

However this is not done deliberately but its the lack of understanding their users and gap between what the business goals are and what the user/consumer goals are.

And when there is a wide gap between goals of the business and goals of the user, the result is going no where but south.

Designing a User Experience Strategy is a matter of logic and empathy.

Couple of things required to do this is:

  1. User Study / Research : Studying what the end goal of the user is. For eg in this form the form the user wants to simply book a test ride. By adding hurdles like extra and irrelevant input boxes its making the journey long, tiring, confusing and boring.
  2. Communication: Give users what they need. I donot want to do product enquiry. Don’t force me to. By writing irrelevant information and content you are expecting the user to be a super user. It does not work that way. Be simple and minimalistic unless you are adding value by clutter just declutter.
  3. Time : Its the fast age. Dont expect users to sit and work for you. They would rather leave than get bored filling your forms unless you have a monopoly say you are the central govt and filling that form is a matter of your life and citizenship it is highly unlikely the user would choose to do it.

Product Designing  can be confusing but if applied common sense its easier than what you think.

And if you see no savior and have no clue “baby just eat the data”

Data Analysis is the God’s word. It will always speak the truth. Never ignore it. It will tell you your demons and what should be your next step and incase of a disaster your SOS plan.

Cheers,

Shaheena Attarwala

 

 

Reviewing the “shortlist” feature on www.makaan.com web portal.

A potential house seeker is someone who would like to get rid of the burden of house hunting as soon as possible. For that its obvious he compares and analysis options available to him on various sites offering real estate services. One such popular website is www.makaan.com

Being one of the most successful indian sites in real estate offering i have not really seen much progress when it comes to swift user experience and usability on the website.

On reaching the listing page the first thing thats pushed on your face is the cluttered layout. The density of elements is not divided in an easy to digest format and makes you feel claustrophobic in the first go itself. While we go through the listing the if the user is deprived of the option to add any property to its list of favorites. That being said from the listing page onwards the user is actually made to go through the pain of “discovering” the add to favorites or say shortlist property option for any property the user wishes to shortlist. And lets assume somehow if the user stumbles upon the SHORTLIST option on click an irrelevant modal pops open which forces a user to enter details which are completely pointless to be asked at that moment. It would make more sense if they asked this info when the user is trying to get in touch with the seller of the property as the user is more likely to share information at that point and it also builds a sense of credibility as a brand  in the eyes of the user. Some other real estate portals have handled this scenario in a much better way compared to www.makaan.com 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

 

 

Andy Kucharski-  Chicago

India is now moving ahead with the brilliant  #digitalIndia  campaign and now that alot of new ideas and technology are being embraced to make this campaign a successful  one, the first being the #netneutrality victory!

During the Drupal Con Asia Summit 2016 held at IIT Bombay – Powai I put forward my concerns on to some IT govt officials as to why our indian govt websites for eg: http://incometaxindiaefiling.gov.in/ , http://passportindia.gov.in/AppOnlineProject/welcomeLink and some more and lacking behind in terms of user experience and usability.

A healthy discussion with some Govt officials and Public Private Partnerships representatives, SME’s assured a better ux in the near future. They also asked me to send my feedback on how we can make things better on that front. Its a good start!

I also managed to collect alot of user feedback on the experience  they hav had using some of these websites.  Posting one of the Video Review i collected from

A Little About the Event:

The #drupalGov & #drupalcon summit at IIT Bombay ( https://events.drupal.org/asia2016 ) was an amazing journey filled with vouching for the free open source softwares, drupal as a FOSS, tech, platforms, etc.

Interacting with members of DIETY (Department of Electronics & Information Technology  and National Informatics Centre Services Inc. (NICSI) India during the sessions was a great experience.

 

Review by

Shaheena Attarwala (UX & Usability specialist Mumbai)

design thinking, User Behaviour, User Experience, User Psychology, User Study

Bad Design & Lack of DESIGN THINKING was cause for the MISS UNIVERSE goof up

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Bad Design of the was cause for the MISS UNIVERSE goof up

It doesn’t take a genius to look the card and judge how badly its been designed.

Design is KEEPING things simple and it surely takes absolutely zilch effort to ruin the basics of design.

How can designer take so much liberty to go insanely wrong.

May be sometimes designers in the attempt to make an “out of the world” design land up making “out of understanding” design.

That is the precise reason why DESIGN THINKING is a different ball game all together. Its not a plain button and layout design it surpasses the boundaries of design and digs into the user psychology and understanding of user behaviour.

Suggestions:

May be the layout could have been made more to the point. Mind you its a card not a marketing presentation or a web page that needed a study to be designed. A Plain list format would have also done the job. Or may be a horizontal hierarchy design as well would have served the purpose. But this bombardment of text seems illogical.

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User Behaviour, User Experience, User Psychology, User Study, UX Philosophy

Is user experience all about users?

To design the best User Experience , pay attention to what users do, not what they say or ask for. Users don’t know what they want. They can only tell us what they don’t want or dislike and this is a universal phenomenon. For example: the audience going for movies can only like or dislike the movie they will never be able to exactly tell how the movie could have been better had the makers done this or that. Its a gamble in a sort of way.

Hence user studies can only aid this much is building a great user experience. Eventually the more empathetic you are towards solving the problem of the users the better are the chances of success in your user experience.

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