design thinking, Product Design, usability, usability testing, User Experience

Design Thinking Talk by RuthlessUx

Get a summarised version of my Talk on  on Design Thinking at UpGrad which is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere.
https://upgrad.comWhat is Design Thinking? 1. Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. 2. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. 3. Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer). @RuthlessUx

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

 Learn about the audience for whom you are designing Construct a POV that is based on users needs and insights Brainstorm & come up with creative solutions Build a representation of one or more of your ideas Return to your original user group and testing your ideas for feedback The Design Thinking Framework : The Process@RuthlessUx

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Discussing about Design Thinking Frameworks

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Hands on training of Rapid Prototyping

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Ideation Phase of Design Thinking

https://www.slideshare.net/shaheena_a/slideshelf

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usability testing, User Experience, UX Mentor, ux review

Mentoring Startups @GoogleDay Mumbai supported by Google. #Gday16

Mentoring some great upcoming start ups curated by Google Business Group Mumbai which is supported by Google.

Google Day which was on Dec 17th 2016, The agenda was overall revolving around the theme of Tech Carnival.

 

 

 

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In the Pic: Mentoring Piconergy Social Enterprise – Clean technology Picoenergy exists to address the pressing issue of energy poverty in rural and urban India.

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Further Details can be found in the below link:

https://gbgmumbai.org/gday16-agenda/

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design thinking, FuckedUpUx, usability, usability testing, User Experience, User Experience Review, User Psychology, ux review

The new LinkedIn is so bad its not even funny anymore!

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong than what they already have.

I knew way back im using LinkedIn for UTILITY and not usability.

The recent update in LinkedIn’s UI made me go “What a cheap imitation of Facebook‘s UI! These guys refuse to learn!”

The overall site looks like it has been robbed of its “Freedom of Expression” hope this not the Trump effect.!

There is so much thats hidden and is left for the user to explore and help themselves. Features important are hidden only to make the experience more distasteful.  Amy Parnell, the company’s senior director of experience design,  said it had “too much noise, too much cognitive load.”  But i guess atleast we had something then now we are left with BLANK SPACE to eat!

List of hate items: *not limited to but 5

1) White Space: Its too white spaced for my comfort. Everything looks scattered and hanging. Empty! Amy Parnell, the company’s senior director of experience design, felt it had “too much noise, too much cognitive load.”

Probably she thought users using linkedIn -who let me tell you had already adapted to the previous matrix of your UI – certainly could have put up with a little more.

Sadly underestimating “Users Cognitive Abilities” is the last thing one might want to do especially in terms of user experience.

This only points out two things either you were over confident and landed up doing a bad job or you just lived in a matrix where you felt your users are stupid to handle an upgraded ui.

 

 

 

 

2)Publications / Projects : So you decide to show less and make us click more to see more? what kind of handicapped user experience is this? And then show us less relevant content and shove us with more white space? trying to get the KKK way are you?

Surely you don’t seem like a white spremacist then why is that the0ry adopted in your UI? It’s only making is very difficult to view things at one glance or let us check out a connection’s latest project, publication, or article.

 

 

 

3) Groups hidden too: C’mon why do you think you got it all right? did you even do user testing with real users? or your experience design team went to japan and hired a bunch of robots to get the made-to-order feedback. There are like 4 clicks i need to do before i actually get to My Groups Page.

 

 

 

 

 

4) Menu sticks around like an overfriendly pal: So you have decided to live in the Stone Age time and not improve your icon design or menu? like i totally understand you wanted to copy facebook but then the menu icons look like a garnishing which is more compared to the quantity of food.

 

 

 

 

5) Achievements, Awards, Certifications and Honors  given step motherly treatment:

Why are things just hidden?

In the previous version the awards, certification honors and achievements and certifications were not hidden. Now you can barely see them at all and to add to your Cognitive Load is that your mind has to figure that you keep to keep clicking on the fu***ng “See more” link all the time to well SEE more of things that you should be seeing by default.

Another annoyance is that t is a full-width arrangement and one column instead of two, which drastically increases the page length as well as it ceases to show you less information which you could have probably viewed at a glance.

It’s like placing the refridgerator in

 

 

Bummer!!!

There isn’t a way to go back to the old version of LinkedIn. Sadly you can’t throw rotten tomatoes on your screen for a mistake thats not even yours. However, If you are still enthusiastic about nagging go follow this thread https://www.linkedin.com/help/linkedin/forum/question/474766 and give your feedback

Thank me later.

RuthlessUx

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design thinking, Interface Design, usability testing, User Behaviour, User Experience, UX Concepts, UX Knowledge, UX Methodology

Fitts’ Law in UX

Paul Fitts:

One of the founding fathers of Ergonomics, his famous “Fitt’s Law” (which predicts the time required to rapidly move to a target area, such as a button or control) is still in use today. Fitts was a psychologist who later served in the Air Force, where his work redesigning cockpits did a lot to improve aviation safety.

Relevance to UX:

It tracks the time it takes to point at something. Taking into consideration the size and distance of the target. Fundamentally it proves that its faster for you to hit larger targets closer to you than it is to hit smaller targets that are farther away from you.

If you look at the keys on your computer keyboard you will notice that the keys users press more often like the ‘enter’ key the ‘space bar’ and the ‘shift’ key are larger than the other modifying keys. These keys are larger so they are easier to hit.
They are also closer to the alpha numeric keys.key-board

Keys that are used less often like ‘alt’ delete’ ‘esc’ are farther away from the alphanumeric keys.

Similarly when designing an interface when a designer wants users to interact with their website interface or product they make sure they make it obvious. Targets or Buttons are easily located and easy to use. (Refer Below Image)

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Its also signifies that the farther away a users mouse is and the smaller the onscreen target is the longer it takes for a user to move the cursor and click on target. (Refer Below Image)

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Fitts Law of Curve:

For Small Size Objects:

The size of the target matters. The larger the target the easier it is to hit.

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This might lead us to think that the larger buttons are always better. However this rule cannot be applied always. Fitts Law works on curve. Which means smaller objects are easier to click if they are made large.

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For Large Size Objects – The Gutenberg diagram :

However larger objects are already large. So if they are made larger yet they won’t be easier to click. Because of this curve the benefits of increased size begin to decrease. This ensure proper proportions are given to objects and that the purpose is served for the same.

Placement of Objects Onscreen – :

Actual physical placement of your screen elements are very important. The Gutenberg Diagram shows that the users tend to move through the screen from TOP LEFT to BOTTOM RIGHT. Therefore important objects and buttons must be placed in the BOTTOM RIGHT.

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Enter a caption

Designing in proportion and keeping in mind their appropriate usage is critical.

 

Text Links or One Word Link :

Always try and make a phrase a link rather than just one word.  (Refer image Below)

This makes the target link bigger and easier to click and understand.

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Design for Different Devices :

Proper size, spacing and proportion of objects are crucial. Every item must be in sync and proportion to the other designed for serving the usage they are meant for.

 

Cheers,

RuthlessUX.com

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In the image below Can you figure which one is the door?

and how to open this door? Push? Pull? Slide?

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Entering the door of your office is the first th
ing most of the working class does before they start off and reach their desk for work.

Sounds simple ?

Recently i went to a Networking event at a posh corporate park in Bombay and had a great time. But B
eing the “paying attention to the details” kind of person that i am i figured that this entry door nothing
less than an algebraic  equation which i might not have been taught in school.

 

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So many of our doors are designed in a way that send confusing signals. Look at the doors in malls, Washrooms, Coffee Shops, Corporate offices etc.

I’m so sure we have all faced this one situation where we are pushing a door and someone at the opposite ends gets hit on the nose.

And worse is when we are using the revolving doors. There is a 100% possibility of you fumbling with your own-self and feel dis-balanced.

We are habituated instinctively to pull doors that have handles and  push doors that are flat or have no handles, so whenever a door does not fit in this regular realm of design, a sign or symbol of help is required. But then again it is not a guarantee that the door will be used as desired by the designer.

What may seem like a clever or minimal design soon seems as a design failure. I very often say “Simple and Minimal does not mean Kill the Utility or Make it Non-User Friendly”

Sometimes we might see handwritten arrows or signs or text indicating direction or action that needs to be taken.

For Eg: Toilet out of order! Yes that’s the sign i mostly see around

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At times the stickers are also insufficient to override what those handles are saying.

And sometimes signs alone cannot act as a solution in itself and hence there still must be some way of knowing what action and where it is to be done. Mostly a single word labels fail to signify or rather say build that intuition in a user to take action

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How many of us subconsciously land up pushing the door when it’s written Pull?

Words can be ambiguous when it comes to universal function and understanding. Hence we see Road signs use graphic illustrations. But words and graphics are together are understood much better.

“Doors do not need an instruction manual they should simply be “KISS” – Keep it Simple and Stupid” 

 

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And finally when you figure the way the product or item works user has a sense of achievement!

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Cheers

http://www.RuthlessUx.com

User Experience is a facet of design that touches human lives in more than one ways. Its omnipresent. Physical or Virtual “experience” is something people remember more than the product. People remember how they “felt”. Many a times i see a lot of sites or for that matter even physical objects put so much effort in making a product or services complicated that the reaction users subconsciously feel is exactly how Deadpool describes in this reaction below!

 

WHYS USERS FEEL THIS WAY?

Let’s see an example!

What i am reviewing today  the tea cup you see below which is  an apt example of putting the user under stress for no reason. There is a considerable amount of effort gone into making this cup a complicated one!

 

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It’s what we call a bad execution of #productdesign and lack of #ux sensibilities. The cup is difficult to use. So clearly #user and #usability aspects of #userexperience have been blindly ignored here.

Even though the idea of the amalgamation of a wine glass and a coffee cup seems artistic and exciting but not good in terms of #industrial #design — at Khar Social.

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To the designer who took the trouble to make this  cup!

Being a good user experience designer definitely involves creative imagination but it must be an enhanced version that’s not too far from usability if not reality itself. Imagine this the tea is hot, the upper portion occupies 75% of the hot liquid. Holding the cup with one hand is like trying to balance a Pyramid upside down on your finger tip. This might help you feel what i’m trying to convey.

Cheers,

RuthlessUX

One of the main concerns of any online portal and product would be acquiring new customers and users aka Acquisition.
More often than not i see businesses take this crucial aspect for granted by designing complicated user journeys and more complexed user onboarding process.

However this is not done deliberately but its the lack of understanding their users and gap between what the business goals are and what the user/consumer goals are.

And when there is a wide gap between goals of the business and goals of the user, the result is going no where but south.

Designing a User Experience Strategy is a matter of logic and empathy.

Couple of things required to do this is:

  1. User Study / Research : Studying what the end goal of the user is. For eg in this form the form the user wants to simply book a test ride. By adding hurdles like extra and irrelevant input boxes its making the journey long, tiring, confusing and boring.
  2. Communication: Give users what they need. I donot want to do product enquiry. Don’t force me to. By writing irrelevant information and content you are expecting the user to be a super user. It does not work that way. Be simple and minimalistic unless you are adding value by clutter just declutter.
  3. Time : Its the fast age. Dont expect users to sit and work for you. They would rather leave than get bored filling your forms unless you have a monopoly say you are the central govt and filling that form is a matter of your life and citizenship it is highly unlikely the user would choose to do it.

Product Designing  can be confusing but if applied common sense its easier than what you think.

And if you see no savior and have no clue “baby just eat the data”

Data Analysis is the God’s word. It will always speak the truth. Never ignore it. It will tell you your demons and what should be your next step and incase of a disaster your SOS plan.

Cheers,

Shaheena Attarwala