design thinking, FuckedUpUx, Interface Design, Product Design, usability, User Experience, ux review, Video Review

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?

This is one reason why i love to dig down and critique them. You are never short of content here 🙂

In one of my previous articles about linkedin regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.

But then thats LinkedIn for you.

Cheers,

Keep it Ruthless

 

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design thinking, FuckedUpUx, Product Design, Product Review, User Experience, ux review

Re-invent the user behaviour pattern wheel Or Revise it?

Today the need to look different and be different all the time has become more like a necessity for social acceptance, be at work or personal. We want to be seen as innovators and be applauded all the time. The subtle societal notion of ‘if you’re not doing anything different, is equivalent to you’re not doing anything valuable’ is actually taken very seriously today. But at what point does one decide what is actually and truly different and what is valuable? Because sometimes you could be doing something that’s different but it turns out that it’s not valuable.

The clear answer lies in the adoption curve of the eventual users of such the product or service. Because technology changes quickly compared to the peoples’ adaptation habits and learning curve, which is comparatively slower.  Because as humans we have over the years learnt and formed a collective pattern of behaving in a similar fashion towards some of the most generic situations. And our reactions to those are more or less same if not drastically different.

Anything we design is eventually doing either of the two things – displacing the old user behaviour pattern or simply extending them.

Changing the collective user behaviour pattern is nothing short of what I would call as a Digital Evolution today.

User Behaviour Pattern is not just limited to Humans but animals as well have an accumulated and evolved learnt behaviour over generations that make them behave in a collective way. I recently read a case study about “Mountain lions fear humans, flee when they hear our voices”. It reveals how human behaviour as a predator to the felines – which is a predator to other animals – has eventually caused these species to develop a type of a fear based learning mechanism to protect themselves from humans.

Designers are often reluctant to take advantage of the already existing conventions that have been followed and over the period and which has been subconsciously well learnt by the users.

But the designers get tempted to try and reinvent the wheel because they feel that they always need to do something new and different that has not been done before. While that’s a good thought to start at but as designers there are certain start points and basics that need to be adhered to. Like you clearly need to define the learning curve vs. the value you are trying to replace of the already existing solution or convention.

How to make the users learning curve as minimal as possible and yet achieving the eventual product and business goal is something that a designer must always strive to do.

So what needs to be kept in mind is to ask yourself that do I really need to reinvent the wheel or revise it?

A quick and literal litmus test here is that all automobile companies use the same shape of wheels, which were invented way back in circa 3,500 B.C. They have all the resources and funds to make a square wheel, a trapezium shaped wheel and so on.

Point is they don’t shy from using existing conventions and technology because by leveraging the existing they make their own innovative part of the product better. And that’s what the people need -a better version of anything existing. Nature adapts and evolves and so do we as humans. We build on the existing to make the present much more delightful.

A Quick example would be corporate parks having unnecessary complicated design for the most simple of the things. Eg: Elevator Call buttons

This is the mot simple and easy to understand elevator call button

The button you see here is the easiest way to understand a elevator call button without any ambiguity.

Now most of the corporate park utility designs are complicated for example the images of buttons below.

Conventions which have been used and already learnt by the users is a great way to kickstart design thinking process as it puts less cognitive load on their minds and also makes them feel less dumb. We have to as designers or utilities keep in mind that if the user is finding it difficult to use the service or object designed its our fault and not the users. 

 

Revising or enhancing user behaviour is a better option than completely reinventing because unless it really displaces the value of what is already existing its adaptability and scalability is highly  questionable.

Hence keeping things reasonably simple is more important than making them functionally fancy and ambiguous.

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design thinking, Product Design, usability, usability testing, User Experience

Design Thinking Talk by RuthlessUx

Get a summarised version of my Talk on  on Design Thinking at UpGrad which is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere.
https://upgrad.comWhat is Design Thinking? 1. Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. 2. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. 3. Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer). @RuthlessUx

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

 Learn about the audience for whom you are designing Construct a POV that is based on users needs and insights Brainstorm & come up with creative solutions Build a representation of one or more of your ideas Return to your original user group and testing your ideas for feedback The Design Thinking Framework : The Process@RuthlessUx

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Discussing about Design Thinking Frameworks

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Hands on training of Rapid Prototyping

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Ideation Phase of Design Thinking

https://www.slideshare.net/shaheena_a/slideshelf

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