design thinking, FuckedUpUx, Interface Design, Product Design, usability, User Experience, ux review, Video Review

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?

This is one reason why i love to dig down and critique them. You are never short of content here šŸ™‚

In one of my previous articles about linkedinĀ regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.

But then thats LinkedIn for you.

Cheers,

Keep it Ruthless

 

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design thinking, Interface Design, usability testing, User Behaviour, User Experience, UX Concepts, UX Knowledge, UX Methodology

Fitts’ Law in UX

Paul Fitts:

One of the founding fathers of Ergonomics, his famous ā€œFittā€™s Lawā€ (which predicts the time required to rapidly move to a target area, such as a button or control) is still in use today. Fitts was a psychologist who later served in the Air Force, where his work redesigning cockpits did a lot to improve aviation safety.

Relevance to UX:

It tracks the time it takes to point at something. Taking into consideration the size and distance of the target. Fundamentally it proves that its faster for you to hit larger targets closer to you than it is to hit smaller targets that are farther away from you.

If you look at the keys on your computer keyboard you will notice that the keys users press more often like the ‘enter’ key the ‘space bar’ and the ‘shift’ key are larger than the other modifying keys.Ā These keys are larger so they are easier to hit.
They are also closer to the alpha numeric keys.key-board

Keys that are used less often like ‘alt’ delete’ ‘esc’ are farther away from the alphanumeric keys.

Similarly when designing an interface when a designer wants users to interact with their website interface or product they make sure they make it obvious. Targets or Buttons are easily located and easy to use. (Refer Below Image)

homepage.png

Its also signifies that the farther away aĀ users mouse is and the smaller the onscreen target is the longer it takes for a user to move the cursor and click on target. (Refer Below Image)

yahoo.png

Fitts Law of Curve:

For Small Size Objects:

The size of the target matters. The larger the target the easier it is to hit.

button.png

This might lead us to think that the larger buttons are always better. However this rule cannot be applied always. Fitts Law works on curve. Which means smaller objects are easier to click if they are made large.

small-to-big.png

For Large Size Objects – TheĀ Gutenberg diagram :

However larger objects are already large. So if they are made larger yet they won’t be easier to click. Because of this curve the benefits of increased size begin to decrease. This ensure proper proportions are given to objects and that the purpose is served for the same.

Placement of Objects Onscreen – :

Actual physical placement of your screen elements are very important.Ā The Gutenberg Diagram shows that the users tend to move through the screen from TOP LEFT to BOTTOM RIGHT. Therefore important objects and buttons must be placed in the BOTTOM RIGHT.

fb.jpg

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Designing in proportion and keeping in mind their appropriate usage is critical.

 

Text Links or One Word LinkĀ :

Always try and make a phrase a link rather than just one word. Ā (Refer image Below)

This makes the target link bigger and easier to click and understand.

phrase-link.png

 

Design for Different DevicesĀ :

Proper size, spacing and proportion of objects are crucial. Every item must be in sync and proportion to the other designed for serving the usage they are meant for.

 

Cheers,

RuthlessUX.com

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Branding, design thinking, Interface Design, User Experience, Visual design

It’s a website not a candy shop dear www.makaan.com

 

Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review

Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*

Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:

How the site looks?Ā giphy1

How i feel looking at it?

giphy

Candy Shop look:

Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.

Logo:

logo is black which is difficult to read and not visible

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