When Don Norman talked about my “How I explained the solar system to my mom in Hindi” story in his speech

Tales of UX in childhood: As soon as I shared a childhood episode with Don over lunch, he immediately called … More

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter … More

Today the need to look different and be different all the time has become more like a necessity for social … More

Get a summarised version of my Talk on on Design Thinking at UpGrad which is an online higher education platform … More

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong … More

Because playing with #data is no child’s play, Because playing with #data is no child’s play, Conducting an intensive UX … More

Paul Fitts: One of the founding fathers of Ergonomics, his famous “Fitt’s Law” (which predicts the time required to rapidly … More

Durex has just announced a launch an eggplant flavored condom. These all dishes might taste a bit different but have … More

Reviewing the new http://www.makaan.com revamped website. Below is the RuthlessUX video review Alot of products today are as confused … More

In the image below Can you figure which one is the door? and how to open this door? Push? Pull? … More