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Shaheena Attarwala

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Making the world a better place through design activism

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Category: design thinking

When Don Norman talked about my “How I explained the solar system to my mom in Hindi” story in his speech

Tales of UX in childhood: As soon as I shared a childhood episode with Don over lunch, he immediately called … More

bangalore, cognitive behaviour, Cognitive psychology, don norman, india, user experience

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter … More

Design, interaction design, usability, user journey

Re-invent the user behaviour pattern wheel Or Revise it?

Today the need to look different and be different all the time has become more like a necessity for social … More

Tangible Design

Design Thinking Talk by RuthlessUx

Get a summarised version of my Talk on  on Design Thinking at UpGrad which is an online higher education platform … More

The new LinkedIn is so bad its not even funny anymore!

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong … More

RuthlessUx

UX Workshop for #Startupbootcamp #Fintech

Because playing with #data is no child’s play,  Because playing with #data is no child’s play, Conducting an intensive UX … More

Content, Design, Mumbai, ux

Fitts’ Law in UX

Paul Fitts: One of the founding fathers of Ergonomics, his famous “Fitt’s Law” (which predicts the time required to rapidly … More

Design, User Behaviour, ux, UX Methods

Durex Brinjal & Indian Food

  Durex has just announced a launch an eggplant flavored condom. These all dishes might taste a bit different but have … More

App, Chat, Communication, Content, design thinking, Innovative, Marketing, Product, User Psychology

It’s a website not a candy shop dear www.makaan.com

  Reviewing the new http://www.makaan.com revamped website. Below is the RuthlessUX video review Alot of products today are as confused … More

Branding, ui, user experience, user interface, User Study

If only opening doors was as easy as saying ‘Open Sesame’

In the image below Can you figure which one is the door? and how to open this door? Push? Pull? … More

Design, design thinking, human computer interaction, user experience

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Checkout my podcast

https://www.youtube.com/watch?v=maTmxTzSKj8&t=21s

Hello 👩‍🎨

My DMs on Twitter are open and I try to respond to as many emails as I can: RuthlessUx@gmail.com

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