Tales of UX in childhood: As soon as I shared a childhood episode with Don over lunch, he immediately called … More
Category: design thinking
When networking is over friendly : Linkedin UX & Usability Review
Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter … More
Re-invent the user behaviour pattern wheel Or Revise it?
Today the need to look different and be different all the time has become more like a necessity for social … More
Design Thinking Talk by RuthlessUx
Get a summarised version of my Talk on on Design Thinking at UpGrad which is an online higher education platform … More
The new LinkedIn is so bad its not even funny anymore!
With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong … More
UX Workshop for #Startupbootcamp #Fintech
Because playing with #data is no child’s play, Because playing with #data is no child’s play, Conducting an intensive UX … More
Fitts’ Law in UX
Paul Fitts: One of the founding fathers of Ergonomics, his famous “Fitt’s Law” (which predicts the time required to rapidly … More
Durex Brinjal & Indian Food
Durex has just announced a launch an eggplant flavored condom. These all dishes might taste a bit different but have … More
It’s a website not a candy shop dear www.makaan.com
Reviewing the new http://www.makaan.com revamped website. Below is the RuthlessUX video review Alot of products today are as confused … More
If only opening doors was as easy as saying ‘Open Sesame’
In the image below Can you figure which one is the door? and how to open this door? Push? Pull? … More