design thinking, FuckedUpUx, Interface Design, Product Design, usability, User Experience, ux review, Video Review

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?

This is one reason why i love to dig down and critique them. You are never short of content here ūüôā

In one of my previous articles about linkedin regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.

But then thats LinkedIn for you.

Cheers,

Keep it Ruthless

 

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design thinking, FuckedUpUx, Product Design, Product Review, User Experience, ux review

Re-invent the user behaviour pattern wheel Or Revise it?

Today the need to look different and be different all the time has become more like a necessity for social acceptance, be at work or personal. We want to be seen as innovators and be applauded all the time. The subtle societal notion of ‘if you’re not doing anything different, is equivalent to you’re not doing anything valuable’ is actually taken very seriously today. But at what point does one decide what is actually and truly different and what is valuable? Because sometimes you could be doing something that’s different but it turns out that it‚Äôs not valuable.

The clear answer lies in the adoption curve of the eventual users of such the product or service. Because technology changes quickly compared to the peoples’ adaptation habits and learning curve, which is comparatively slower.  Because as humans we have over the years learnt and formed a collective pattern of behaving in a similar fashion towards some of the most generic situations. And our reactions to those are more or less same if not drastically different.

Anything we design is eventually doing either of the two things – displacing the old user behaviour pattern or simply extending them.

Changing the collective user behaviour pattern is nothing short of what I would call as a Digital Evolution today.

User Behaviour Pattern is not just limited to Humans but animals as well have an accumulated and evolved learnt behaviour over generations that make them behave in a collective way. I recently read a case study about¬†“Mountain lions fear humans, flee when they hear our voices”. It reveals how human behaviour as a predator to the felines ‚Äď which is a predator to other animals – has eventually caused these species to develop a type of a fear based learning mechanism to protect themselves from humans.

Designers are often reluctant to take advantage of the already existing conventions that have been followed and over the period and which has been subconsciously well learnt by the users.

But the designers get tempted to try and reinvent the wheel because they feel that they always need to do something new and different that has not been done before. While that’s a good thought to start at but as designers there are certain start points and basics that need to be adhered to. Like you clearly need to define the learning curve vs. the value you are trying to replace of the already existing solution or convention.

How to make the users learning curve as minimal as possible and yet achieving the eventual product and business goal is something that a designer must always strive to do.

So what needs to be kept in mind is to ask yourself that do I really need to reinvent the wheel or revise it?

A quick and literal litmus test here is that all automobile companies use the same shape of wheels, which were invented way back in circa 3,500 B.C. They have all the resources and funds to make a square wheel, a trapezium shaped wheel and so on.

Point is they don’t shy from using existing conventions and technology because by leveraging the existing they make their own innovative part of the product better. And that‚Äôs what the people need -a better version of anything existing. Nature adapts and evolves and so do we as humans. We build on the existing to make the present much more delightful.

A Quick example would be corporate parks having unnecessary complicated design for the most simple of the things. Eg: Elevator Call buttons

This is the mot simple and easy to understand elevator call button

The button you see here is the easiest way to understand a elevator call button without any ambiguity.

Now most of the corporate park utility designs are complicated for example the images of buttons below.

Conventions which have been used and already learnt by the users is a great way to kickstart design thinking process as it puts less cognitive load on their minds and also makes them feel less dumb. We have to as designers or utilities keep in mind that if the user is finding it difficult to use the service or object designed its our fault and not the users. 

 

Revising or enhancing user behaviour is a better option than completely reinventing because unless it really displaces the value of what is already existing its adaptability and scalability is highly  questionable.

Hence keeping things reasonably simple is more important than making them functionally fancy and ambiguous.

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design thinking, Product Design, usability, usability testing, User Experience

Design Thinking Talk by RuthlessUx

Get a summarised version of my Talk on ¬†on Design Thinking at UpGrad which is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience ‚Äď anytime and anywhere.
https://upgrad.comWhat is Design Thinking? 1. Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. 2. A design mindset is not problem-focused, it‚Äôs solution focused and action oriented towards creating a preferred future. 3. Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be‚ÄĒand to create desired outcomes that benefit the end user (the customer). @RuthlessUx

‚ÄúMost people make the mistake of thinking design is what it looks like. People think it‚Äôs this veneer ‚ÄĒ that the designers are handed this box and told, ‚ÄėMake it look good!‚Äô That‚Äôs not what we think design is. It‚Äôs not just what it looks like and feels like. Design is how it works.‚ÄĚ

 Learn about the audience for whom you are designing Construct a POV that is based on users needs and insights Brainstorm & come up with creative solutions Build a representation of one or more of your ideas Return to your original user group and testing your ideas for feedback The Design Thinking Framework : The Process@RuthlessUx

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Discussing about Design Thinking Frameworks

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Hands on training of Rapid Prototyping

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Ideation Phase of Design Thinking

https://www.slideshare.net/shaheena_a/slideshelf

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design thinking, FuckedUpUx, usability, usability testing, User Experience, User Experience Review, User Psychology, ux review

The new LinkedIn is so bad its not even funny anymore!

With installing the LinkedIn app and then uninstalling in within 3 minutes i knew they cannot get it more wrong than what they already have.

I knew way back im using LinkedIn for UTILITY and not usability.

The recent update in LinkedIn’s UI made me go “What a cheap imitation of Facebook‘s UI! These guys refuse to learn!”

The overall site looks like it has been robbed of its “Freedom of Expression” hope this not the Trump effect.!

There is so much thats hidden and is left for the user to explore and help themselves. Features important are hidden only to make the experience more distasteful. ¬†Amy Parnell, the company‚Äôs senior director of experience design, ¬†said it¬†had ‚Äútoo much noise, too much cognitive load.‚ÄĚ ¬†But i guess atleast we had something then now we are left with BLANK SPACE to eat!

List of hate items: *not limited to but 5

1) White Space:¬†Its too white spaced for my comfort. Everything looks scattered and hanging. Empty! Amy Parnell, the company‚Äôs senior director of experience design, felt¬†it¬†had ‚Äútoo much noise, too much cognitive load.‚ÄĚ

Probably she thought users using linkedIn -who let me tell you had already adapted to the previous matrix of your UI – certainly could have put up with a little more.

Sadly underestimating “Users Cognitive Abilities” is the last thing one might want to do especially in terms of user experience.

This only points out two things either you were over confident and landed up doing a bad job or you just lived in a matrix where you felt your users are stupid to handle an upgraded ui.

 

 

 

 

2)Publications / Projects : So you decide to show less and make us click more to see more? what kind of handicapped user experience is this? And then show us less relevant content and shove us with more white space? trying to get the KKK way are you?

Surely you don’t seem like a white spremacist then why is that the0ry adopted in your UI? It’s only making is very difficult to view things at one glance or let us check out a connection’s latest project, publication, or article.

 

 

 

3) Groups hidden too: C’mon why do you think you got it all right? did you even do user testing with real users? or your experience design team went to japan and hired a bunch of robots to get the made-to-order feedback. There are like 4 clicks i need to do before i actually get to My Groups Page.

 

 

 

 

 

4) Menu sticks around like an overfriendly pal: So you have decided to live in the Stone Age time and not improve your icon design or menu? like i totally understand you wanted to copy facebook but then the menu icons look like a garnishing which is more compared to the quantity of food.

 

 

 

 

5) Achievements, Awards, Certifications and Honors  given step motherly treatment:

Why are things just hidden?

In the previous version the awards, certification¬†honors and achievements¬†and certifications were not hidden. Now you can barely see them¬†at all and to add to your Cognitive Load is that your mind has to figure that you keep to keep clicking on the fu***ng “See more”¬†link all the time to well SEE more of things that you should be seeing by default.

Another annoyance is that t is a full-width arrangement and one column instead of two, which drastically increases the page length as well as it ceases to show you less information which you could have probably viewed at a glance.

It’s like placing¬†the refridgerator in

 

 

Bummer!!!

There isn’t a way to go back to the old version of LinkedIn. Sadly you can’t throw rotten tomatoes on your screen for a mistake thats not even yours. However, If you are still enthusiastic about nagging go follow this thread¬†https://www.linkedin.com/help/linkedin/forum/question/474766¬†and give your feedback

Thank me later.

RuthlessUx

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design thinking, User Experience, UX Seminar, UX Workshop

UX Workshop for #Startupbootcamp #Fintech

Because playing with #data is no child’s play, ¬†Because playing with #data is no child’s play, Conducting an intensive UX Seminar for top 10 selected FinTech startups from across the globe by www.startupbootcamp.org (Startupbootcamp FinTech) which is one of the worlds leading accelerator focused on financial innovation.

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It’s important to understand as entrepreneurs the kind of users we are dealing with. And when it comes to numbers the job gets tougher by the hour. Trying to share insights on how data is the key and numbers need to be made chewable and more intuitive so that users don’t get intimidated by the service thats being provided.

 

RuthlessUX1

RuthlessUX2

Mentoring startups focusing on

Key Focus Areas Like

Blockchain

Advanced Analytics

Mobile Security

Investments & Personal Finance

Payments

Financial Inclusion

Identity & Authentication

P2P Lending

You could checkout the Seminar Content in the below section.

“>https://www.slideshare.net/shaheena_a/slideshelf

 

Seminar on  UX 101 Workshop РContext to Fintech conducted on Friday, March 10 Р2017

 

Cheers,

http://www.RuthlessUx.com

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design thinking, Interface Design, usability testing, User Behaviour, User Experience, UX Concepts, UX Knowledge, UX Methodology

Fitts’ Law in UX

Paul Fitts:

One of the founding fathers of Ergonomics, his famous ‚ÄúFitt‚Äôs Law‚ÄĚ (which predicts the time required to rapidly move to a target area, such as a button or control) is still in use today. Fitts was a psychologist who later served in the Air Force, where his work redesigning cockpits did a lot to improve aviation safety.

Relevance to UX:

It tracks the time it takes to point at something. Taking into consideration the size and distance of the target. Fundamentally it proves that its faster for you to hit larger targets closer to you than it is to hit smaller targets that are farther away from you.

If you look at the keys on your computer keyboard you will notice that the keys users press more often like the ‘enter’ key the ‘space bar’ and the ‘shift’ key are larger than the other modifying keys.¬†These keys are larger so they are easier to hit.
They are also closer to the alpha numeric keys.key-board

Keys that are used less often like ‘alt’ delete’ ‘esc’ are farther away from the alphanumeric keys.

Similarly when designing an interface when a designer wants users to interact with their website interface or product they make sure they make it obvious. Targets or Buttons are easily located and easy to use. (Refer Below Image)

homepage.png

Its also signifies that the farther away a users mouse is and the smaller the onscreen target is the longer it takes for a user to move the cursor and click on target. (Refer Below Image)

yahoo.png

Fitts Law of Curve:

For Small Size Objects:

The size of the target matters. The larger the target the easier it is to hit.

button.png

This might lead us to think that the larger buttons are always better. However this rule cannot be applied always. Fitts Law works on curve. Which means smaller objects are easier to click if they are made large.

small-to-big.png

For Large Size Objects РThe Gutenberg diagram :

However larger objects are already large. So if they are made larger yet they won’t be easier to click. Because of this curve the benefits of increased size begin to decrease. This ensure proper proportions are given to objects and that the purpose is served for the same.

Placement of Objects Onscreen – :

Actual physical placement of your screen elements are very important. The Gutenberg Diagram shows that the users tend to move through the screen from TOP LEFT to BOTTOM RIGHT. Therefore important objects and buttons must be placed in the BOTTOM RIGHT.

fb.jpg

Enter a caption

Designing in proportion and keeping in mind their appropriate usage is critical.

 

Text Links or One Word Link :

Always try and make a phrase a link rather than just one word.  (Refer image Below)

This makes the target link bigger and easier to click and understand.

phrase-link.png

 

Design for Different Devices :

Proper size, spacing and proportion of objects are crucial. Every item must be in sync and proportion to the other designed for serving the usage they are meant for.

 

Cheers,

RuthlessUX.com

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design thinking, Interesting Marketing, Out of the Box, Product Review, User Experience, User Psychology

Durex Brinjal & Indian Food

 

Durex has just announced a launch an eggplant flavored condom.

These all dishes might taste a bit different but have a common ingredient? No points for guessing

 

brinja.png

What if one fine day they decide to go extremely “Local” what would the brand look like then?

durex.png

Idli flavor? Misal flavor? Wada Pav flavor? Im sure our political parties would be more than happy to capitalize on this opportunity and regionalise and communalize the condoms.

Moving on to the Reason :

Durex is using this marketing stunt to promote a condom emoji because durex feels that introducing this emoji will help people talk freely talk about safe sex while chatting.

Currently people improvise on current emojis and icon to¬†talk about the topic and rest is upto your imagination. By which i mean “people currently use brinjal icon for more than the purpose of using brinjal literally”

But simply to break the new “this is all just a marketing stunt and durex is not launching this eggplant condom”. Dear veggies you have been saved from being scared for the rest of your lives.

‚ÄėDurex belives launching Condom Emoji will encourage open discussions¬†and raise awareness about the use and importance and hence propagate safe sex and protecting people against sexually transmitted diseases¬†like¬†including HIV and AIDS.

This is a good way to put your message across the and humorous too.

But how would this eventually lead to all that durex wants to achieve is a story of the next level.

 

Cheers

RuthlessUX

 

 

 

 

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