Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?
This is one reason why i love to dig down and critique them. You are never short of content here 🙂
In one of my previous articles about linkedin regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.
But then thats LinkedIn for you.
Keep it Ruthless
Today the need to look different and be different all the time has become more like a necessity for social acceptance, be at work or personal. We want to be seen as innovators and be applauded all the time. The subtle societal notion of ‘if you’re not doing anything different, is equivalent to you’re not doing anything valuable’ is actually taken very seriously today. But at what point does one decide what is actually and truly different and what is valuable? Because sometimes you could be doing something that’s different but it turns out that it’s not valuable.
The clear answer lies in the adoption curve of the eventual users of such the product or service. Because technology changes quickly compared to the peoples’ adaptation habits and learning curve, which is comparatively slower. Because as humans we have over the years learnt and formed a collective pattern of behaving in a similar fashion towards some of the most generic situations. And our reactions to those are more or less same if not drastically different.
Anything we design is eventually doing either of the two things – displacing the old user behaviour pattern or simply extending them.
Changing the collective user behaviour pattern is nothing short of what I would call as a Digital Evolution today.
User Behaviour Pattern is not just limited to Humans but animals as well have an accumulated and evolved learnt behaviour over generations that make them behave in a collective way. I recently read a case study about “Mountain lions fear humans, flee when they hear our voices”. It reveals how human behaviour as a predator to the felines – which is a predator to other animals – has eventually caused these species to develop a type of a fear based learning mechanism to protect themselves from humans.
Designers are often reluctant to take advantage of the already existing conventions that have been followed and over the period and which has been subconsciously well learnt by the users.
But the designers get tempted to try and reinvent the wheel because they feel that they always need to do something new and different that has not been done before. While that’s a good thought to start at but as designers there are certain start points and basics that need to be adhered to. Like you clearly need to define the learning curve vs. the value you are trying to replace of the already existing solution or convention.
How to make the users learning curve as minimal as possible and yet achieving the eventual product and business goal is something that a designer must always strive to do.
So what needs to be kept in mind is to ask yourself that do I really need to reinvent the wheel or revise it?
A quick and literal litmus test here is that all automobile companies use the same shape of wheels, which were invented way back in circa 3,500 B.C. They have all the resources and funds to make a square wheel, a trapezium shaped wheel and so on.
Point is they don’t shy from using existing conventions and technology because by leveraging the existing they make their own innovative part of the product better. And that’s what the people need -a better version of anything existing. Nature adapts and evolves and so do we as humans. We build on the existing to make the present much more delightful.
A Quick example would be corporate parks having unnecessary complicated design for the most simple of the things. Eg: Elevator Call buttons
The button you see here is the easiest way to understand a elevator call button without any ambiguity.
Now most of the corporate park utility designs are complicated for example the images of buttons below.
Conventions which have been used and already learnt by the users is a great way to kickstart design thinking process as it puts less cognitive load on their minds and also makes them feel less dumb. We have to as designers or utilities keep in mind that if the user is finding it difficult to use the service or object designed its our fault and not the users.
Revising or enhancing user behaviour is a better option than completely reinventing because unless it really displaces the value of what is already existing its adaptability and scalability is highly questionable.
Hence keeping things reasonably simple is more important than making them functionally fancy and ambiguous.
The relationship of #data and #design is as old as it gets. Speaking on one of the hottest topics in the tech industry about how data needs to be made consumable to the end user whether B2B or B2C. Catch me speaking on two case studies of Spotify and Wigzo and get insights on how to leverage data to take better and informed decision as a business or an end customer.
The more we head towards digitising our living the more we require to craft better experience to synergise the equation between man and machine. What consumers actually care is how your product or technology is going to enhance their existing version of life and not the tech or #machinelearning #algorithm that your product is built on.
Get the presentation to my Google Talk below
Today as we have less patience and even less time, And with technology advancing in leaps and bounds and marketing becoming more and more dynamic to match upto the consumers needs and demands its more than important today to make sure your message is sent across is the right context to your potential customer and not lost in translation.
Creating a holistic user experience not only involves designing a seamless product but also designing communication thats pleasant and understood in its true form.
Wigzo is a Contextual Marketing Platform- Dedicated to Marrying Machine Learning to Marketing. It helps marketers send Smarter Communication in Email or In-App. Which Means changing content in real time using Device, Location, Behaviour, Weather, and History. and build smarter more relevant communications. It means Real Time Personalisation of content in Email and In-App notifications. Marketers love Wigzo. We already have noted Retail, Ecom, and BFSI already on board with us as clients.
Why do businesses need to put efforts in making right communication channels?
Humans process visual data batter than any other form of data representation. Visualisation works from a human perspective because humans respond and process visual data better than any other type of data.
Human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Since we are visual creatures by nature, we can use this skill to enhance data processing and organisational effectiveness.
Explainer videos are a good way to break the ice when it comes to communicating your product to your potential customers, this goes more for B2B businesses where the products directly affect the working & revenue of the businesses.
The most important aspect about communication is to get the message across in a consistent manner no matter where the delivery of the message is.
This also reduces the ambiguity which comes from manual communication. It is also a great way to leave a good recall value of your business in the minds of the people. Not only does an explainer video re-emphasize your brand value but also is a good package that can used in marketing your business. It also creates a good user experience for customers trying to explore and connect with your business.
It can serve as a good first touch point between your potential users and your business.
Get a summarised version of my Talk on on Design Thinking at UpGrad which is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere.
https://upgrad.comWhat is Design Thinking? 1. Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. 2. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. 3. Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer). @RuthlessUx
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Learn about the audience for whom you are designing Construct a POV that is based on users needs and insights Brainstorm & come up with creative solutions Build a representation of one or more of your ideas Return to your original user group and testing your ideas for feedback The Design Thinking Framework : The Process@RuthlessUx
Google Day which was on Dec 17th 2016, The agenda was overall revolving around the theme of Tech Carnival.
Further Details can be found in the below link: