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Shaheena Attarwala

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Making the world a better place through design activism

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Author: Shaheena Attarwala

"Everything is designed and everything is simple. If it ain't simple, It just ain't designed well" – Shaheena Attarwala That’s her design mantra! Shaheena cannot stand any unfriendly and complicated user design! Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease. She has always preferred minimalistic, simplistic and uncomplicated segments. And hence is ever unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys. Curiosity, intuitive and logical reasoning has always been her strongest feature element. This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier. She is constantly exploring, learning and executing better ways of interaction with products, services and experiences. Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo. She also runs Purple Cube Designs - www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009. She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs Similarly she has also led user experience and product design projects for Start ups like www.eezyrent.com , www.justbuylive.com , www.eguardian.in , www.jot.academy Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well. Prior to Wigzo, Shaheena worked in building the User Experience practice at www.bookmyshow.com and www.shaadi.com There she led major redesign initiatives and managed a team.

May the 4th be with you – 2020 Design Circuit

The good folks at DesignUp had a fantastic series of “lightning saber” talks today on the grand occasion of May … More

DesignUp – Asia’s premier Conference for DesignInTech

DesignUp is also Asia’s premier Conference for DesignInTech, and a series of diverse events bringing practitioners, leaders & learners together, … More

Twitter #UXchat with UserZoom by OJ Queved

    For those who are new to #UXchat – it’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you … More

UserDefenders Podcast – Harnessing Life Experiences in Design with Jason Ogle

August 2019, i had an exciting opportunity to do my first podcast ever with User Defenders.  We are a product … More

community, Design, interview, podcast

When Don Norman talked about my “How I explained the solar system to my mom in Hindi” story in his speech

Tales of UX in childhood: As soon as I shared a childhood episode with Don over lunch, he immediately called … More

bangalore, cognitive behaviour, Cognitive psychology, don norman, india, user experience

How you are fooled online by “Dark UX”

What is Dark UX – Mislead Ethically As online businesses and market gets competitive so does the war to acquire … More

#WtfUx : Bad user experience design can make you feel dumb in the washroom

You must have heard of kids getting locked in the washroom but its so embarrassing to imagine if an adult … More

#wtfux #usability #mumbai #userexperience, uxdesign

Talk @Google Developers Fest Mumbai Meet 2017

#devfest17 #gdgmumbai View & Download my talk here : > Experience Design – Philoshophy & Psychology

When networking is over friendly : Linkedin UX & Usability Review

Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter … More

Design, interaction design, usability, user journey

Re-invent the user behaviour pattern wheel Or Revise it?

Today the need to look different and be different all the time has become more like a necessity for social … More

Tangible Design

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Checkout my podcast

https://www.youtube.com/watch?v=maTmxTzSKj8&t=21s

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My DMs on Twitter are open and I try to respond to as many emails as I can: RuthlessUx@gmail.com

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