Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease.
Born in a village in Uttar Pradesh where life is all about farming and simple living and bought up in a slum in Mumbai where being frugal is the only way to life, i have seen life in the most raw and simple manner. This experience has always attracted me towards minimalist, simplistic and uncomplicated segments of life and objects. Hence i am unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys.
Curiosity, intuitive and logical reasoning has always been her strongest feature element.
This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier.
She is constantly exploring, learning and executing better ways of interaction with products, services and experiences.
Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo, a SaaS platform that specializes in Business Intelligence and Contextual Marketing and She makes sure that Big Data Architecture for Data Analytics & Targeted ReMarketing looks visually effortless and easy to decipher through smooth user experience and sharp data visualization techniques.
Shaheena also runs Purple Cube Designs – www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009.
She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs & small business owners to exchange referrals in order to connect to potential clients.
Shaheena has been working as a design strategist and UX designer across entertainment, educational, retail and communication services.
Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well.
Shaheena’s professional experience is in brand content strategy, digital experience and user experience design works she pursued after receiving an Diploma in Visual and Web Communication from NIIT.
“MAKE IT EASY, SO USERS TAKE IT EASY” – SHAHEENA ATTARWALA