Right after publishing my previous post highlighting Why are Men wearing Women tights on Flipkart.com , Amazon seems to have doing the same. I spotted this goof-up a month back but was not too bothered to write an entire blog on it but i guess time’s up!
If you are woman trying to search for some track pants or sports wear on www.amazon.in be rest assured to get surprised on how amazon can make women shape shift… umm atleast in their pictures.
Visit Link : http://www.amazon.in/b/ref=sr_aj?node=3405206031&ajr=0
Screen shot below :
The point i am trying to make here is that it is grossing me out. Even if it is unisex brand which they have not mentioned, it doesn’t seem very wise of them to show a man wearing a woman’s sports leggings -that’s if it is a woman’s leggings- on the top three results.
On clicking that option you enter into a world of muscle mania… LOL
Solution: If the brand is unisex write it down there and don’t leave much to my imagination. Also if i as a woman have made my intention clear then you can easily pick the woman’s image and show me rather than scare me about shape shifting.
If that’s not enough you can probably scroll down once and see a much enhanced and detailed version too.
Screen Shit oh sorry Shot below
What’s worse is the suggested purchases is also personalized for men which clearly shows that this gentleman is at the wrong place at the wrong time and probably wrong customers!
"Everything is designed and everything is simple. If it ain't simple, It just ain't designed well" – Shaheena Attarwala
That’s her design mantra!
Shaheena cannot stand any unfriendly and complicated user design!
Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease. She has always preferred minimalistic, simplistic and uncomplicated segments. And hence is ever unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys.
Curiosity, intuitive and logical reasoning has always been her strongest feature element.
This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier.
She is constantly exploring, learning and executing better ways of interaction with products, services and experiences.
Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo.
She also runs Purple Cube Designs - www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009.
She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs
Similarly she has also led user experience and product design projects for Start ups like www.eezyrent.com , www.justbuylive.com , www.eguardian.in , www.jot.academy
Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well.
Prior to Wigzo, Shaheena worked in building the User Experience practice at www.bookmyshow.com and www.shaadi.com There she led major redesign initiatives and managed a team.
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