Durex has just announced a launch an eggplant flavored condom.
These all dishes might taste a bit different but have a common ingredient? No points for guessing
What if one fine day they decide to go extremely “Local” what would the brand look like then?
Idli flavor? Misal flavor? Wada Pav flavor? Im sure our political parties would be more than happy to capitalize on this opportunity and regionalise and communalize the condoms.
Moving on to the Reason :
Durex is using this marketing stunt to promote a condom emoji because durex feels that introducing this emoji will help people talk freely talk about safe sex while chatting.
Currently people improvise on current emojis and icon to talk about the topic and rest is upto your imagination. By which i mean “people currently use brinjal icon for more than the purpose of using brinjal literally”
But simply to break the new “this is all just a marketing stunt and durex is not launching this eggplant condom”. Dear veggies you have been saved from being scared for the rest of your lives.
‘Durex belives launching Condom Emoji will encourage open discussions and raise awareness about the use and importance and hence propagate safe sex and protecting people against sexually transmitted diseases like including HIV and AIDS.
This is a good way to put your message across the and humorous too.
But how would this eventually lead to all that durex wants to achieve is a story of the next level.
"Everything is designed and everything is simple. If it ain't simple, It just ain't designed well" – Shaheena Attarwala
That’s her design mantra!
Shaheena cannot stand any unfriendly and complicated user design!
Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease. She has always preferred minimalistic, simplistic and uncomplicated segments. And hence is ever unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys.
Curiosity, intuitive and logical reasoning has always been her strongest feature element.
This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier.
She is constantly exploring, learning and executing better ways of interaction with products, services and experiences.
Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo.
She also runs Purple Cube Designs - www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009.
She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs
Similarly she has also led user experience and product design projects for Start ups like www.eezyrent.com , www.justbuylive.com , www.eguardian.in , www.jot.academy
Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well.
Prior to Wigzo, Shaheena worked in building the User Experience practice at www.bookmyshow.com and www.shaadi.com There she led major redesign initiatives and managed a team.
View all posts by Shaheena Attarwala
