Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review
Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*
Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:
How the site looks? 
How i feel looking at it?
Candy Shop look:
Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.
Logo:
logo is black which is difficult to read and not visible
Video:
bad quality video really puts you off. Unlike for example an airbnb home page video which is more professional and clean
Search Bar:
is like a 2000 carpet area bedroom which can be totally converted into a beautiful apartment. I’m sure they hoped for an innovative approach but there is always user testing and feedback that can save you.
Fonts:
Kiddish fonts and way too big fonts especially for the kiddish fonts.
Cell phone section :
Looks like a Tata Docomo Section. Refer image below
Im just a click away? and its not clickable
No call to action to take a user further
Ask me anything is not clickable. When you invite a user to ASK you need to provide some foundation for them to question or reach you out.
The Bottom section looks more like a female fashion blog section which totally went wrong.
Goodluck with Customer Acquisition and Brand Value.
Cheers
