Branding, design thinking, Interface Design, User Experience, Visual design

It’s a website not a candy shop dear www.makaan.com

 

Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review

Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*

Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted:

How the site looks? giphy1

How i feel looking at it?

giphy

Candy Shop look:

Alot of brands like to be perceived as young and vibrant but this is the first of its kind attempt to look like a kid. Overall look gives me feel like im going to buy candies.

Logo:

logo is black which is difficult to read and not visible

Video:

bad quality video really puts you off. Unlike for example an airbnb home page video which is more professional and clean

 

Search Bar:

is like a 2000 carpet area bedroom which can be totally converted into a beautiful apartment. I’m sure they hoped for an innovative approach but there is always user testing and feedback that can save you.

Fonts:

Kiddish fonts and way too big fonts especially for the kiddish fonts.

Cell phone section :

Looks like a Tata Docomo Section. Refer image below

Untitled-1
Im just a click away? and its not clickable
No call to action to take a user further
Ask me anything is not clickable. When you invite a user to ASK you need to provide some foundation for them to question or reach you out.

The Bottom section looks more like a female fashion blog section which totally went wrong.

Goodluck with Customer Acquisition and Brand Value.

Cheers

www.RuthlessUx.com

 

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