There is an old saying “old is gold” but time and again i have seen big brands neglect it.
I am referring to yet another brand overhaul we have witnessed overnight is the Instagram logo redesign. I have similar feelings i shared for the Uber logo redesign (you can catch up on my hilarious views on Uber logo redesign here)
Anyway the striking resemblance of the Instagram logo to the popular condom brand durex is nothing less than funny.
Even in a daily life affair where people take extra care of wearing clothes and looking different compared to their fellow beings and peers here is Instagram trying to show some sisterly love to its so-so brand look alike Durex. Recent times have shown popular companies like Airbnb and Uber doing a makeover and facing the flak of the design fraternity across.
I have always been a strong believer in “If the sequel is not better than the prequel it ain’t worth producing it. Push it under the carpet”
Change is inevitable but its got to be worth it and most importantly relevant!
Whether we needed this new logo or not it has surely got some good jokes revolving around it if nothing.
"Everything is designed and everything is simple. If it ain't simple, It just ain't designed well" – Shaheena Attarwala
That’s her design mantra!
Shaheena cannot stand any unfriendly and complicated user design!
Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease. She has always preferred minimalistic, simplistic and uncomplicated segments. And hence is ever unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys.
Curiosity, intuitive and logical reasoning has always been her strongest feature element.
This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier.
She is constantly exploring, learning and executing better ways of interaction with products, services and experiences.
Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo.
She also runs Purple Cube Designs - www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009.
She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs
Similarly she has also led user experience and product design projects for Start ups like www.eezyrent.com , www.justbuylive.com , www.eguardian.in , www.jot.academy
Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well.
Prior to Wigzo, Shaheena worked in building the User Experience practice at www.bookmyshow.com and www.shaadi.com There she led major redesign initiatives and managed a team.
View all posts by Shaheena Attarwala
3 Comments
Oh, this is hilarious. I hope folks at Instagram might also come across this Durex thing.
Oh, this is hilarious. I hope folks at Instagram might also come across this Durex thing.
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Haha, good one. How and Where did you find this?
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Someone taught me this long back “the devil is in the details” 🙂
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