Reviewing the ICICI Bank online website www.icicibank.com
Getting started with the log in section.
Its a intuitive user behaviour that on hover if there is an action happening it will undo the same action once we hover no more. So on the right side i see no point of having a HIDE link. Its irrelevant and sits above all the other important links which is an absolutely redundant idea to me.
The way the right side vertical menu has been handled is not very pleasant.
The highlight – active – hover functions are not in sync.
If log in section is orange on hover the same pattern must be followed across the vertical menu.
Unless i read the menu link and the opened up heading on the top it is left to my imagination as to which section i am actually on.
This isn’t rocket science that consistency is one of the important keys to a designing a good user experience and user flow.
Looks like some effort has gone into deliberately making it complicated.
Even if the end goal was to make sure that the LOGIN section is the highlight of the menu there we surely better ways to handle it.