I reviewed the www.justdial.com website a while ago when they had launched their new revamped design. So when someone says revamping we definitely expect better version than existing one. The expectations are always high in terms of the overall experience that the user envisions from the site something similar to what the audience expects from any sequel of a blockbuster movie unfortunately very often than not the audience is let down. Its the similar case with www.justdial.com
In the effort to to do a lot of things right they have successfully managed to do a lot of it wrong. The home page is extremely cluttered and suffocates me to no end.
Makes me question what kind of creative brief the ux team really had been given.
The stock images are not unto the mark, too many colours abruptly placed headings in the middle and whats funny is the EMERGENCY section which indicates that yea it is for emergency is placed like a jigsaw puzzle. Yes the home page does look like a jigsaw puzzle.
A lame user has to really stress out to use the site.
Something as simple as LOCAL LOCATION based search is missing on the home page. This is the biggest drawback in terms of ux and user onboarding. Again I’m wondering why designers take liberty to go so wrong that users pay the penalty for it.
JustDial is about a local search that helps people connect to services at a very local level unfortunately here they have failed to establish that.
"Everything is designed and everything is simple. If it ain't simple, It just ain't designed well" – Shaheena Attarwala
That’s her design mantra!
Shaheena cannot stand any unfriendly and complicated user design!
Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease. She has always preferred minimalistic, simplistic and uncomplicated segments. And hence is ever unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys.
Curiosity, intuitive and logical reasoning has always been her strongest feature element.
This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier.
She is constantly exploring, learning and executing better ways of interaction with products, services and experiences.
Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo.
She also runs Purple Cube Designs - www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009.
She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs
Similarly she has also led user experience and product design projects for Start ups like www.eezyrent.com , www.justbuylive.com , www.eguardian.in , www.jot.academy
Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well.
Prior to Wigzo, Shaheena worked in building the User Experience practice at www.bookmyshow.com and www.shaadi.com There she led major redesign initiatives and managed a team.
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