Bad Design of the was cause for the MISS UNIVERSE goof up
It doesn’t take a genius to look the card and judge how badly its been designed.
Design is KEEPING things simple and it surely takes absolutely zilch effort to ruin the basics of design.
How can designer take so much liberty to go insanely wrong.
May be sometimes designers in the attempt to make an “out of the world” design land up making “out of understanding” design.
That is the precise reason why DESIGN THINKING is a different ball game all together. Its not a plain button and layout design it surpasses the boundaries of design and digs into the user psychology and understanding of user behaviour.
Suggestions:
May be the layout could have been made more to the point. Mind you its a card not a marketing presentation or a web page that needed a study to be designed. A Plain list format would have also done the job. Or may be a horizontal hierarchy design as well would have served the purpose. But this bombardment of text seems illogical.
"Everything is designed and everything is simple. If it ain't simple, It just ain't designed well" – Shaheena Attarwala
That’s her design mantra!
Shaheena cannot stand any unfriendly and complicated user design!
Technology and innovation exists to make human lives more convenient and Design thinking for her is making things and technology simple to use and its application is real life possible with ease. She has always preferred minimalistic, simplistic and uncomplicated segments. And hence is ever unapologetic about ruthlessly chopping out unwanted and complex snags in any product and user journeys.
Curiosity, intuitive and logical reasoning has always been her strongest feature element.
This curiosity leads her to be extremely passionate about understanding user behaviour and further delivering creative and innovative experiences that make lives simpler, happier.
She is constantly exploring, learning and executing better ways of interaction with products, services and experiences.
Shaheena loves to create more usable digital products through the power of user experience design and content strategy. Today, one of her major projects involves managing Wigzo.
She also runs Purple Cube Designs - www.purplecube.in , her digital content strategy and user experience consultancy founded in 2009.
She has also Co-founded a tech start-up www.truss.to in 2014, an online community for entrepreneurs
Similarly she has also led user experience and product design projects for Start ups like www.eezyrent.com , www.justbuylive.com , www.eguardian.in , www.jot.academy
Experience includes strategic design, customer experience design, user research, product testing, user research, human centered design, digital strategy, user personas, user flow building and content as well.
Prior to Wigzo, Shaheena worked in building the User Experience practice at www.bookmyshow.com and www.shaadi.com There she led major redesign initiatives and managed a team.
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